If you’ve been following my blog for awhile you know I think it’s important to send emails. It’s a shame there are so many businesses out there that have a gigantic customer list of everyone that they’ve helped throughout the years, but they’re not sending them emails for repeat business. The easiest person to sell is someone you’ve already worked with, because they already know you and the value of your work, and they already and trust you! Sending emails is absolutely crucial. But more than that, I want to make sure you’re sending emails that actually convert into repeat customers.
In this blog, I’m going to cover 3 things that should be in every email you send.
1. A killer subject line.
The first thing you should have in every email you send is a killer subject line. You can have the best content in your email, but if they don’t open the email then it’s worthless. Think in terms of ways to get people to open the email. You want to avoid salesy things like “sale” and “free.” First of all, those emails are going to go straight to spam. But also, we get those kinds of emails all day every day, and you have to stand out from the crowd. “How to” subject lines work well, and so do things like “most people during this time.” “Most people do these three things to their home in fall.” The word “imagine” works very well: “Imagine turning your backyard into an oasis. Here are three ways to do it!” Remember, you do want to keep your subject lines concise. Your subject has to be concise, to the point, and it has to match your content so that you maintain trust with your audience.
2. Helpful content.
Again, we’re always inundated with salesy types of emails. If instead of something that sounds like a sale you can offer a homeowner some tips on what they can do around the house to maintain it and keep it seasonal, your audience is going to find this interesting and useful. For example, if it’s summertime you might offer 3 tips to save money on your electric bill. If it’s winter time, tips on helping your house stay warm and cozy without raising your heating bill. Whatever makes sense for your field! And you’re the expert in your field, so you know what I’m getting at. But make sure the content is valuable.
Here’s the reality: most people getting your email are not ready to use your services right away. We’re just tapping them to keep that trust. If every time you send an email it’s “Buy buy buy buy buy!” they’re never going to open your emails. Give them something helpful and they will.
3. A call to action.
This is probably the most important thing you can include in your emails. Let’s say you’re a plumbing company, and you’re sending an email to people that you’ve done repairs for in the past, but now you’re trying to get them to see the benefit of a tankless water heater. At the bottom of the email there needs to be a button that says “Schedule a free estimate for a tankless water heater,” or “Get a free quote for a tankless water heater.” Something that when they click the button it takes them to the landing page for tankless water heaters on your website. This way you can get someone way back there in the summer who you did a toilet repair for, and all of the sudden they’re upgrading to a tankless water heater. This is just one example of the possibilities. Always make sure you have one dedicated call to action button.
I practice what I preach in my emails, so if you look down below and you’re thinking, “Yes, I want to take advantage of my customer list and get repeat customers, but I don’t have the time to do it, or I don’t want to do it, or I don’t know how to do it.” I can help you do it. Click the button below (see what I did there?), fill out the form, and schedule a free consultation to see how I can help your business!
I hope this helps your email marketing efforts! Remember, your email list is gold. Take advantage of it!