You know you need pictures on your website. But what kind of pictures? Pictures of what? Does it matter?
Yes, it matters! There are three types of pictures you should always include on your website:
1. Team photo.
How often have you gone to the “About Us” section of a website and seen something like this: “We’re a family company, and we have an incredible team!” But there’s no picture of the family and no picture of the team.
We love to capture team photos for our clients. If you are a family-owned business and you have the family here locally, we will get great family shots as well.
I especially love it when we can include key people who will be working with you for a long time. You want the people on your website to be the people who are currently there at your company. This also means that you might choose not to include brand-new hires. You know your team best, so use your judgment about who to include.
2. Individual headshots.
Besides a team photo, you should include individual headshots of your team members. These will be pictures of your office assistant, project manager, sales manager, directors, owners, etc. As a bonus, include a little bio with each photo about that team member’s background and interests. Customers will get to know, like, and trust your company just by browsing your “Meet The Team” section.
3. Project gallery.
This is where you post pictures of your work! Show off your projects. People want to see photos of what you’ve done. That’s how they get inspiration for the work that they want you to do for them.
We like to bring our photography team into your office to get headshots and team photos, and then have you send us to completed job locations to get pictures of your finished projects.
Your Next Step
Why have all these photos? Seeing all these pictures helps people in the decision-making process decide to choose you over another contractor. If you need help with any of this, just let us know. It’s what we do!
Remember, when you Market With Mario, you profit with Mario!