Mario Wilson, Author at Market With Mario

How We Helped Our Client Get a $70,000 Roofing Project

September 14, 2023

We just helped our roofing client get a $70,000 project.

How did this happen?

It happened because the customer saw our client’s social media posts and liked what they saw. When their customer dug deeper into our client’s Facebook page and website, they appreciated the content and felt they could trust this company.

Social Media Marketing Works

Of course, we can’t take all the credit. Our clients still had to meet with the homeowner and close the deal. But the contact happened because the homeowner felt, through social media marketing, that our client was the one to trust and to call.

Content That Attracts High-End Homeowners

Facebook Posts

We are not just a video marketing company. We help with all kinds of social media content. We have our roofing company client set up with a fantastic Facebook page, where we post educational content as well as pictures of their actual team members.

Your Website

But we don’t stop there. We provide all our clients content for your web page: consistent, up-to-date blog posts, complete with real photos of your work and your team members. We always replace any stock photos on your website or social media with photos of your team members. We start with a good team photo to showcase your team. This goes a long way toward building trust. We provide our clients with a fantastic Google Business profile.

We cast a wide net for our clients, but it’s all about trust and education.

How We Make Your Customers Feel

Our clients often tell us that their customers say, “Oh wow, I feel like I knew you before I met you!” That’s because when they research the company, they find real content and real people.
However, they won’t tell you this all the time. I’m glad our clients’ customers told them about how they found them on social media because it makes us feel good that our work is making an impact on the business. Even when we don’t directly hear that a customer found and chose our client through social media, we still know it’s working because the business thrives.

What Do Customers See When They Find You Online?

When a potential client researches your company online, what do they see? When they go to your About Us page, what do they find there? What is on your Facebook page? Is it up to date? Is it full of memes instead of quality content? Not that there’s not a time and place for memes—there is. However, we focus on content that will attract high-end customers.

Are You Losing Out on Potential Revenue?

Are you providing the content your prospective clients want to see if they’re willing to pay you thousands of dollars to replace their roof, landscape their yards, build their pool, or repair their slab leak? Or do they see a bunch of stock photos and no new posts since 2020? Do you have an email list that’s collecting dust? If so, there are millions of dollars in revenue there!

Your Next Step

We want to help you capture those gigantic projects you could be missing. If you don’t have high-quality social media content—or any social media content—we would love to meet with you, learn about your business, and help you get whatever the equivalent of a $70,000 roofing project is for your business.

Remember, when you Market with Mario, you profit with Mario!

The Best Projects to Post on Social Media

August 24, 2023

What are the best types of projects to film for your business?

The Wrong Types of Projects

I got this topic idea from a client meeting I had with a plumbing company. This client told me they are about to launch into a large project that would be great to film … but it’s not the kind of work they want to do.

This situation raises a great point: Should you be filming and posting work you don’t want more of?

No! You want to spend your time and energy filming the types of jobs you want to attract. These are the jobs you want to put a magnifying glass over and show your community why they should choose you.

Projects You Want More Of

If you’re a plumbing company that focuses on slab leaks and sewer drainage, that’s what we should be filming because you want more of those projects.

If you are a landscaping company that has high margins and really kills it on outdoor kitchens and pergolas, those are the projects you should film.

Focus on the projects you want more of. It’s easy to get shiny-object syndrome and film a crazy, one-off project you’re doing. It may sound cool, but ask yourself if you really want more of that kind of work. If the answer is “Yes!” go ahead and film it. If the answer is no, then don’t film it. You might still post some photos of the project, but when it comes to filming, stay focused on the work you want to do.

Your Next Step

If you need help with social media, let me know. We’d love to help you. I’d love to meet with you and learn more about your business. We don’t just hand you a video—we post it for you, take still photos from it, and create blog content from it. We work to enhance your branding and grow your business.

We’re here to help! I’m Mario Wilson with Market With Mario. And remember, when you Market With Mario, you profit with Mario!

The Main Issue With Getting a Professional Video

July 20, 2023

So you have a great video. Now what?

The Main Problem

Many companies can shoot and produce great videos. Once they’ve produced your video they’ll deliver it to you in DropBox or Google Drive. But then … What do you do with it?

No problem! We take care of this dilemma for you by not only shooting, editing, and producing the video, but marketing it too!

What We Do For You

Once we finish producing your video we put it on your YouTube channel and your Facebook page. Plus, while we are on location shooting your video, we also take still photos that we post to your social media and Google Business Profile.

Blog Content

And still, that’s not all! We also take your video and use it to create a blog post. This gives you content for your website—and Google loves it when you add relevant content to your site every month. We also use this content for your email list, which is a fantastic way to create repeat business and pick up business that has fallen through the cracks.

Your Next Step

We take video marketing and go above and beyond! We take care of everything, from production to distribution. You will never have to wonder, “What do I do now?”

If you want to take your content strategy to the next level with videos, give me a call at 214-856-0492! I’d love to meet with you, learn more about what you do, and see how we can help you gain more trust for your business.

And remember, when you Market With Mario, you profit with Mario!

What To Post For Google Updates

June 16, 2023

Today we’re going to talk about Google Business Profile updates.

Are you using Google Business Profile? It used to be called Google My Business. If you are not using this to spread the word for your business, I recommend starting now. Google Business Profile has several features and you must take advantage of all of them—reviews, photos, everything. Today, we are going to hone in on the updates feature.

It’s Not The Time For Value

Usually, when I talk to you about social media, I focus on the importance of educating your clients and leading with value. I talk about offering tips and about your branding. Facebook and other social media outlets are where you focus on building trust.

It’s Time To Close

But once your potential clients are on Google, the situation is different. Let’s look at the psychological aspect of your client searching for a business on Google. That client is there with intent. They are not mindlessly scrolling along on Facebook. They have gone to Google for a purpose. They are searching for a company that can help them. Now. Maybe their air conditioner has gone out and they need a technician in McKinney or Allen. If you are an AC company in their area, this is not the time for tips and branding. This is the bottom of the funnel, and it’s time for you to sell. Their house is hot, and they are ready to call you to fix it!

Your Call To Action

This is the perfect place for your call to action. This is where you say, “Call us today for our AC tuneup special!” Or, “If your AC is not working, call us now!” along with a call button that they can click. Or, offer a “Book Now” button that takes them to a landing page. Make it fast, and make it easy. They are looking for solutions—give them one!

Your Next Step

So make sure you take advantage of updates to Google Business! And if you’re thinking to yourself, “That’s great, but I don’t have time to run my company and do my social media and manage Google updates”—we can do this for you. I’d love to learn more about your business. Give us a call! My name is Mario Wilson, my company is Market With Mario. And remember, when you Market With Mario, you profit with Mario!

Raw vs Edited Video

May 13, 2023

Raw video vs. edited video. Which is right for your business?

Based on my experience … It depends! I know, I know, but hear me out.

I have worked with clients doing edited and heavily produced videos, and with clients using raw (unedited) footage.

Where Will You Post The Video?

In order to determine which type of video will work best for you, ask yourself: Where will I be using this video? What is its purpose?

A professional, slick, edited video can be great for a branding video for your website. These videos are great whenever you need an ad or a polished marketing piece.

But that’s the problem with edited video—it often sounds and looks like an ad or marketing piece. Over time, I have found that raw, unedited video is more successful if you want to build trust.

Why is this?

Videos For Social Media

We post most of our videos to Facebook and YouTube, and most clients are in the trades (home services, roofers, plumbers, AC guys, etc.). If you think about it, an overly-polished video doesn’t fit this setting. It’s like wearing a tuxedo to a job interview. It looks nice, but it doesn’t fit what you are trying to achieve. Authentic, down-to-earth video works much better for social media platforms for home services contractors.

The Most Important Part of Your Videos

Don’t overthink this. You can shoot raw video with a camera, or with your cell phone. The most important aspect of this type of video is to make sure the audio quality is good. Nothing will ruin a good video like bad audio!

Which One Performs Better?

We have done some high-level production for our clients, but we found that it just doesn’t convert that much better. The gain in conversion doesn’t outweigh the increased cost of a highly-polished and produced video. Raw video converts better and builds trust better.

Your Next Step

Let me know what you think! I’d love to hear your feedback. What works for you?

If you need help with video, whether raw or polished, give us a call! We’d love to help you.

Remember, when you Market With Mario, you profit with Mario!