Digital Marketing For Home Contractors

Spring Marketing Tips For Home Contractors

Believe it or not, we’re approaching spring! We’re leaving February and heading into March. I wanted to share some tips with you on how you can “warm up” your online marketing, and give you some “spring cleaning” tips for your business as well.  Enough with the puns. Let’s get to it!  1. Share some spring tips. No matter what kind of business you’re in, share some spring maintenance tips. If your business is A/C repair you can talk about changing out filters. If you’re a plumber talk about checking on your water heater—even though it’s spring you’ll still be taking warm showers, so you want to make sure your heater is tuned up. Or you could talk about sprinkler repair and remind people to get an appointment for their sprinkler system now, before summer hits. Think about your industry and all the ways you can help as far as spring maintenance goes.   2. Update your headshots and your website photos. This is so important! If you go to your About Us page on your company website, you probably have a picture of your entire team. Unfortunately there’s always attrition in businesses, and people come and go. Does your team picture include people who are no longer with your company? Is it missing some of your newer employees? Even if no one has left your company you may have added team members who need to be included in that photo. Team pictures like this work great for a Facebook cover photo, by the way.   Another great thing you can do on your About Us page is to have a breakdown of your team, with a professional headshot of each team member. From the office staff to the owner, it’s good to have a professional image of everyone there on your page. I highly recommend Fredshots Photography, if you are looking for someone to do these photos for you. Pictures of your team are another one of those things that give your potential customers warm and fuzzy feelings toward your company. When they see your pictures they don’t feel that they’re doing business with a logo, but with real people.  3. Talk about the weather. You’re laughing at this, I know! But if you log into Facebook, that’s what people are talking about! So when you talk about the weather you blend right in with the conversations. When I say talk about the weather I mean posting about it on Facebook and your other social media. This is an especially good idea as we get further into spring and the weather gets really active. We’ll soon be into hail season and hail affects many different kinds of companies, from roofers to A/C companies. We’re about to have a lot of rain, so if you’re a lawn care company, a plumber, a roofer—all different kinds of businesses can talk about the weather and how it intertwines with their businesses, and how you can be there to help. We could even have one of those ridiculous springs where it stays cold, and you can keep talking about cold weather issues. (Although let’s face it—we’re in Texas, and that’s probably not going to happen.)   Blend in with those conversations and offer tips on how to help. Update your headshots, and you will have a fruitful spring as you catapult your business into summer!

Believe it or not, we’re approaching spring! We’re leaving February and heading into March. I wanted to share some tips with you on how you can “warm up” your online marketing, and give you some “spring cleaning” tips for your business as well.

Enough with the puns. Let’s get to it!

1. Share some spring tips.

No matter what kind of business you’re in, share some spring maintenance tips. If your business is A/C repair you can talk about changing out filters. If you’re a plumber talk about checking on your water heater—even though it’s spring you’ll still be taking warm showers, so you want to make sure your heater is tuned up. Or you could talk about sprinkler repair and remind people to get an appointment for their sprinkler system now, before summer hits. Think about your industry and all the ways you can help as far as spring maintenance goes.

2. Update your headshots and your website photos.

This is so important! If you go to the About Us page on your company website, you probably have a picture of your entire team. Unfortunately, there’s always turnover in businesses, and people come and go. Does your team picture include people who are no longer with your company? Is it missing some of your newer employees? Even if no one has left your company you may have added team members who need to be included in that photo. Team pictures like this work great for a Facebook cover photo, by the way.

Another great thing you can do on your About Us page is to have a breakdown of your team, with a professional headshot of each team member. From the office staff to the owner, it’s good to have a professional image of everyone there on your page. I highly recommend Fredshots Photography, if you are looking for someone to do these photos for you. Pictures of your team are another one of those things that give your potential customers warm and fuzzy feelings toward your company. When they see your pictures they don’t feel that they’re doing business with a logo, but with real people.

3. Talk about the weather.

You’re laughing at this, I know! But if you log into Facebook, that’s what people are talking about! So when you talk about the weather you blend right in with the conversations. When I say talk about the weather I mean posting about it on Facebook and your other social media. This is an especially good idea as we get further into spring and the weather gets really active. We’ll soon be into hail season and hail affects many different kinds of companies, from roofers to A/C companies. We’re about to have a lot of rain, so if you’re a lawn care company, a plumber, a roofer—all different kinds of businesses can talk about the weather and how it intertwines with their businesses, and how you can be there to help. We could even have one of those ridiculous springs where it stays cold, and you can keep talking about cold weather issues. (Although let’s face it—we’re in Texas, and that’s probably not going to happen.)

Blend in with those conversations and offer tips on how to help. Update your headshots, and you will have a fruitful spring as you catapult your business into summer!  We’d love to help you keep a consistent online presence you have an incredible spring! Just click the button below and we can meet and discuss a customized plan for you and your business!

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How to Get More Reviews on Google

how to get more reviews on Google

How to Get More Reviews on Google

If you own a home repair business, for instance, if you’re a plumber or roofer, etc., it’s imperative that you have a lot of Google reviews. Think about it—if someone is on the fence between using your company or someone else’s company, those reviews are often the tiebreaker. If your company has 25 really outstanding reviews and the other company has 3 reviews, the choice will be obvious—you. Not only that but the more positive reviews you have the better your website will rank in search engines as well. (And there are several other factors here that I’m not going to go into right now, but the reviews do help with your SEO.) When your ranking is high on the search engines, that basically means more people can find you on Google.

I’m going to give you 3 quick tips on easy ways you can obtain more Google reviews from your customers.

 

1. Ask!

 

Just ask your customers to leave you reviews. I know this sounds trivial, but you’d be surprised how few businesses actually ask their customers to leave them a review. Train your technicians, and everyone else in your company, to ask for a review as soon as they’ve finished the service or done the big reveal. This is the perfect time to ask for a review because that’s when they’re the happiest!

You can send them a link to your Google review page (and that’s something I can help you out with if you don’t know how to do it). Or, you can have your rep type it in on the spot. Either way, encourage them to leave you a review. Most of the time when you ask your customers to leave you a review, they will. Sometimes you might have to ask a couple of times, but if they’re really happy with their service then they’ll be happy to write you a great review.

 

2. Include a link.

 

Include a review link at the bottom of your invoices or receipts. Make it as easy as possible for your customers to leave you a review! If you do everything electronically (and I recommend that you do), when you send them a QuickBooks receipt or invoice you can include a link and ask your customers to use it for feedback and to tell you how you did. Not everyone is going to click on that link and leave you a review, but if you service thousands of clients over the course of a year and only 100 of those customers fill out the review, that’s 100 reviews! It’s definitely worth including that link in your invoices.

 

3. Use a dedicated review company.

 

Many companies have an automated process for helping you get reviews. One service I like in particular is called eEndorsements. They have a really good system of getting customers to review their services by sending multiple emails (but not at all in an obnoxious or off-putting way). Just know that there are whole companies whose business is designed around helping you to get reviews.

All of these avenues will work for you. This is something I can personally vouch for, because when people Google Market With Mario they see all my Google and Facebook reviews. That gives them a warm and fuzzy feeling, and they know that this is not my first rodeo, that I’ve served several clients and have gotten great results from them.

So go out and get those Google reviews! If you need help, or if this is just something you don’t have time to do or don’t want to do, just click the button below. I’d love to sit down with you and learn more about your business!

 

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Effective Ways to Inform Customers of Your Services

home repair services McKinney TX

How to Inform Customers of All The Services You Offer

It’s frustrating for a lot of business owners when your customers don’t know that you do a certain service. How many times have you heard, “Oh, wow! I didn’t know that you also did carpet!” If you’re a flooring company, maybe they had no idea you also did that. If you’re a plumber, maybe you’ve run into customers who had no idea that you also do tankless water heaters. And you think to yourself, “What? How could you not know that? It just makes sense!”

So how do you get your customer to know about the different services you offer?

One of the biggest mistakes I see in business today is business owners who are focused on the new customer. Obviously, we always want to attract new customers, but I’m always working to get my clients repeat business. When you have repeat business you can upsell other services that you have—and make your customers aware that you offer those services!

Here are some ways you can help customers know about all the services you offer.

1. Email marketing.

Email is one of my favorite forms of communication for marketing. Everyone checks their email multiple times a day! You need to be gathering email addresses when you’re giving quotes and sending your invoices, etc. Put together a customer database of emails, and then you can send out timely emails about the various different services you have. For instance, if you have a landscaping company, you can transition from summer into winter by offering different seasonal services. You can get your customers thinking, “Oh yeah! I didn’t realize my lawn care guy can hang my Christmas lights!”

2. Facebook.

Facebook is another one of those channels that people are on every day. If you’re a home contractor, especially, your ideal customer is typically going to be on Facebook. Encourage your customers to like you on Facebook by offering timely tips to help them around the home. When you get people who are already familiar with your company to like your page and they start to see the different services you post about, it may trigger them to think, “Oh yeah! I didn’t realize that the remodeling company who did my kitchen can also paint my bedroom!” Often customers don’t think in those terms, and this is one way we can help them to do that.

3. Direct mail.

You may think mail doesn’t work, but here’s what I think: Direct mail is very difficult to use to have an effect on a stranger, but it works very well on someone you’ve already done business with. I go to the same auto repair shop all the time, and they send out direct mail pieces with recommended services on them. I hold on to that because I know them, I trust them, I know their logo, and it makes me think, “Right, I do need to schedule that service!” That works. So make sure you send out timely direct mail pieces to your customer base letting them know the different services you offer for whatever season it is.

Don’t let, “Oh my gosh! I didn’t know you didn’t (fill in the blank service)!” happen to you again! Start email marketing, start posting on Facebook, and send out direct mail. We here at Market With Mario can help you with the email and Facebook pieces, and we have some great referrals for direct mail. We’d love to give you a free quote! Just click the button below and we’ll be glad to sit down with you and figure out what the best solutions are for your particular home services business!

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Holiday Email Marketing Tips For Contractors

Holiday Email Marketing

The Time Is Now!

The holidays are here! Thanksgiving is right around the corner. Christmas is approaching fast. This is a great time of year to market your business because a lot of people are looking at doing some last-minute updates to their home, or whatever they need to do to prepare for holiday guests. This is the time that you want to make sure you’re upselling some of the services you offer.

 

Your Past Customers Need To Use You Again

 

For instance, say you’re a plumber, and you repaired someone’s toilet or sink in the summertime. Now it’s a great time of year to send email campaigns to your customer list talking about tankless water heaters. If you’re a lawn care company and you mowed many lawns over the summer, now is a great time to run campaigns for putting up Christmas lights or leaf removal. Or if you do outdoor patios, this is a great time of year to let people know about those services.

 

Your Customers Will Have a Sense of Urgency

 

This is a timely thing because it makes your audience remember that they have guests coming in, so they want to make sure that the house is perfect before people arrive. Plus, you’re re-targeting people who you’ve already worked with, and they already know you and like you, and trust your company.

If you need any help with this, this is all we do. We do email marketing for local contractors and local businesses. So go ahead and click the link below, and we’ll help you set up a strategy for the end of the year to make sure that you are capturing some of that revenue that would be otherwise lost by not touching your list.

Have a Happy Thanksgiving!

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3 Things That Must Be In Every Email Campaign

 

If you’ve been following my blog for awhile you know I think it’s important to send emails. It’s a shame there are so many businesses out there that have a gigantic customer list of everyone that they’ve helped throughout the years, but they’re not sending them emails for repeat business. The easiest person to sell is someone you’ve already worked with, because they already know you and the value of your work, and they already and trust you! Sending emails is absolutely crucial. But more than that, I want to make sure you’re sending emails that actually convert into repeat customers.

In this blog, I’m going to cover 3 things that should be in every email you send.

1. A killer subject line.

The first thing you should have in every email you send is a killer subject line. You can have the best content in your email, but if they don’t open the email then it’s worthless. Think in terms of ways to get people to open the email. You want to avoid salesy things like “sale” and “free.” First of all, those emails are going to go straight to spam. But also, we get those kinds of emails all day every day, and you have to stand out from the crowd. “How to” subject lines work well, and so do things like “most people during this time.” “Most people do these three things to their home in fall.” The word “imagine” works very well: “Imagine turning your backyard into an oasis. Here are three ways to do it!” Remember, you do want to keep your subject lines concise. Your subject has to be concise, to the point, and it has to match your content so that you maintain trust with your audience.

2. Helpful content.

Again, we’re always inundated with salesy types of emails. If instead of something that sounds like a sale you can offer a homeowner some tips on what they can do around the house to maintain it and keep it seasonal, your audience is going to find this interesting and useful. For example, if it’s summertime you might offer 3 tips to save money on your electric bill. If it’s winter time, tips on helping your house stay warm and cozy without raising your heating bill. Whatever makes sense for your field! And you’re the expert in your field, so you know what I’m getting at. But make sure the content is valuable.

Here’s the reality: most people getting your email are not ready to use your services right away. We’re just tapping them to keep that trust. If every time you send an email it’s “Buy buy buy buy buy!” they’re never going to open your emails. Give them something helpful and they will.

3. A call to action.

This is probably the most important thing you can include in your emails. Let’s say you’re a plumbing company, and you’re sending an email to people that you’ve done repairs for in the past, but now you’re trying to get them to see the benefit of a tankless water heater. At the bottom of the email there needs to be a button that says “Schedule a free estimate for a tankless water heater,” or “Get a free quote for a tankless water heater.” Something that when they click the button it takes them to the landing page for tankless water heaters on your website. This way you can get someone way back there in the summer who you did a toilet repair for, and all of the sudden they’re upgrading to a tankless water heater. This is just one example of the possibilities. Always make sure you have one dedicated call to action button.

I practice what I preach in my emails, so if you look down below and you’re thinking, “Yes, I want to take advantage of my customer list and get repeat customers, but I don’t have the time to do it, or I don’t want to do it, or I don’t know how to do it.” I can help you do it. Click the button below (see what I did there?), fill out the form, and schedule a free consultation to see how I can help your business!

I hope this helps your email marketing efforts! Remember, your email list is gold. Take advantage of it!

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