Professional Video Production

Our Video Production Process

 

What happens when you call us to produce a video for you? Let me walk you through our video production process, from start to finish.

1. The Initial Call.

The first thing we will do is schedule a Zoom call. This allows us to learn more about your business, and the goals you’re trying to achieve with the video. We will outline the project and go over your needs and expectations, including your budget.

Once we reach an agreement, we’ll both sign it and move into production.

2. The shot list.

We will give you a call about a week prior to the video shoot to go over all the details. We’ll confirm who is going to be in the shot, where we’re shooting, the different speaking roles, and the shots we’ll get. This gives us a crystal clear picture of how the day will go. This way everything runs as smoothly as possible. This also allows us to create our shot list, so that each of our camera people knows exactly what they’re shooting and when.

3. Shooting the video.

This is the fun part! This is when we go out with our shot list and actually shoot your video. All of the work that we put into planning ensures that our shooting day goes as smoothly as possible.

4. Editing.

Once we’ve got all the shots we move into our editing process. Everything that goes into editing is included in the agreements we sign up front, including music. Not all companies include music. We make sure all the music used in your video is royalty-free.

5. Distribution. 

This is when we give you the footage in Dropbox. But we also take things a step further. We don’t want to just create an amazing video for you—we want to achieve your business goals. We are going to upload that video to your YouTube channel and optimize it, with a title, tags, and a description.

If you have a LinkedIn business page, we will upload it there for you as well! Then we will coordinate with your web developer on where we think the video should go on your page. If your web developer takes care of this for you, that’s fantastic. But again, our goal is to make sure we’re not only creating great videos for you, but that they actually produce results. Sometimes the best placement for a video is on your front page, but sometimes it’s better on that About Us page. We can talk through placement with you or your web developer.

Your Next Step

So if you are thinking about producing a professional web video, or getting one produced for your website, we’d love to help!

Click here to book a call: Schedule a call now

Questions To Ask a Video Production Company Before Hiring Them

 

 

When you use a video production company, there’s more involved than simply having them shoot and give you the video. There are pitfalls you might not think about before it’s too late. Here are some important questions to ask your video production company before you sign a contract with them:

1. Where do you get your music?

 

 

Often companies will cut corners by using music that is not legally available for use. When you watch a video we have produced for our clients, you will notice we add a subtle underlay of music to help with the flow of the video. All music that we use is legal to use, with no copyright infringements. We make sure we use music that will not cause you any problems in the future. Using copyrighted music can get your video removed from YouTube, or land you in legal trouble. We make sure that won’t happen to you.

2. When will I get the video?

 

I was once talking with a plumber about a video project we are about to bid on and I asked him, “Why didn’t you go with the other company? I looked at their YouTube channel and they had some great videos there!” He agreed but said it took them months to get the videos back to their clients. They didn’t own the rights to the videos as they didn’t have the raw footage. It was a nightmare process for them to get their videos finished and back. In his case, they never got their footage back at all.

We turn our videos around in a week to a week and a half, depending on how high-end the production is. We also give you the finished, produced video in raw form so you can upload it in other places. Make sure you ask about turnaround because you do not want to risk shooting your video and then waiting months to receive the finished product.

3. Is there an agreement?

 

Every time we bring in a video client, we talk through the process beforehand. We talk about the project’s scope, the shots we want, whether or not we want photography, etc. All of this will be included in a written agreement that you sign and we sign. This way, both parties are accountable and there are no surprises. We will never come back to you and tell you you will have to pay extra for editing, or music. Everything will be included in the agreement.

We also make it easy for you to pay. This may sound silly, but when you work with a freelancer you often have to pay them through Zelle or Venmo. It can get awkward. We make it as easy as possible for you to pay.

I know many of you will be adding video to your marketing mix in 2024. When you sit down with the various agencies to decide who will be the best to serve your business, make sure you ask these questions. Make sure they have the right to use the music so that you don’t risk YouTube cutting it out. Make sure they’re able to deliver videos to you promptly. And make sure everything you talked about is in writing, signed by both parties.

 

Your Next Step

 

 

These are standard items we offer to all our clients. We’d love the opportunity to show off the quality of your work through video. If you would like us to shoot a video for you, please contact us. We’ll sit down with you, learn more about your business, and see what kind of video will be best to take your business to the next level.

And remember, when you Market With Mario, you profit with Mario!

Marketing Content To Post During Cold Weather

cold weather marketing content

Let’s talk about cold weather content. It doesn’t quite feel like it yet in North Texas, but we are shifting into colder weather. What does that mean for your marketing?

 

Educational Content

It’s time to start thinking about getting out educational content to help homeowners take care of their homes in cold weather. If you are a pool builder, think about the fact that there are brand-new pool owners out there who have no idea how to take care of their pool in the event of a freeze. This is the perfect time of year to put out content that shows what to do with their filters, pipes, and pumps when those intense cold fronts come through.

 

Cold Weather Reminders

 

If you’re a plumber, this is the time of year to remind homeowners to take care of their exterior faucets. They might need to be reminded to unplug hoses and anything connected to the faucet so that their pipes don’t freeze.

Are you an electrician? People are putting up Christmas lights. This is your opportunity to remind them to make sure they are protecting their outlets and breakers, especially if they’re trying to live up to Clark Griswold in Christmas Vacation.

HVAC companies can shift focus from taking care of the air conditioner to taking care of the furnace. Do you run a garage door company? Sometimes doors freeze, and people will need your help.

 

Stay “In Sight, In Mind”

This is the perfect time to make sure you’re marketing to stay in sight and in mind during these winter months. If you’re thinking, “Sure, we need to be doing this, but who has the time?” We do. And we would love to meet you at your job site. We’ll shoot videos, take pictures, and do all the posting for you so that you can focus on your trade.

 

Your Next Step

 

If this sounds interesting, give us a call! And remember, when you Market With Mario, you profit with Mario!

My Favorite Types of Content For Service Businesses

content for service businesses


Content, content, content! We all know content is king, and that’s what we do here at Market With Mario. Today I want to talk about our favorite type of content to create for our clients: educational content.

If you have been following our channel for any amount of time, you know we like to create educational content because it creates trust for your potential customers.

Think about it. When someone teaches you something, you trust them more. We want your customers to trust you, so we provide them with the kind of content that will make that happen.

Educational content is flexible, allowing us to create different types of posts for our clients.

1. Video:

We start out with a video, which we post to our client’s website and YouTube channel. Video is a great way for people to get to know you and your team. It peels back behind the scenes of your company and lets your customers see you in action. This leads to credibility and trust.

2. Blogging

Then we add blogging. Blogging is a great way to add educational content. We take the videos we shoot for our clients and turn them into written blogs for their website. The story that was told, the tips that were shared in the video—it all becomes an educational post. This is a fantastic way to add relevant content to your website on a monthly basis. And remember, Google will crawl your site every month to look for new content! Search engines want fresh, relevant content, and people search for just this kind of content that educates them, answers their questions, or solves their problems.

3. Email Marketing

We also love to create email campaigns for our clients. This is similar to a blog post. Once again we use the video we shot, only this time we email it directly to customers. Customers get an email that addresses their problems and needs.

Think about all the emails you get that are spam and junk and obvious sales pitches. No one wants more spam! Our goal is to stand out in the inbox as something that is helpful, something that might solve a problem, answer a question, and give something of value.

4. Social Media

Finally, we also love to create educational social media content. When we are on location filming a client, we also take several still pictures. We add an educational caption or explanation about what they’re doing in the picture and use this in social media posts. You might have noticed that most companies on social media blast you with sales information, trying to get you to buy right away. We lead by providing value. We educate your customers so that when the time is right for them to buy, they remember you. You are in sight and in mind. That prospective customer already likes and trusts you.

 

Your Next Step

 

We’d love to help you create educational content for your website or your social media! Let’s talk. Help us learn more about your business, and we will go over some different options that will help you grow your revenue.

If this sounds exciting to you and if you’re not content with your content, let us know!

And remember, when you Market With Mario, you profit with Mario.

How We Helped Our Client Get a $70,000 Roofing Project

70K roofing project

 

We just helped our roofing client get a $70,000 project.

How did this happen?

It happened because the customer saw our client’s social media posts and liked what they saw. When their customer dug deeper into our client’s Facebook page and website, they appreciated the content and felt they could trust this company.

 

 

Social Media Marketing Works

 

 

Of course, we can’t take all the credit. Our clients still had to meet with the homeowner and close the deal. But the contact happened because the homeowner felt, through social media marketing, that our client was the one to trust and to call.

 

Content That Attracts High-End Homeowners

 

Facebook Posts

We are not just a video marketing company. We help with all kinds of social media content. We have our roofing company client set up with a fantastic Facebook page, where we post educational content as well as pictures of their actual team members.

 

Your Website

But we don’t stop there. We provide all our clients content for your web page: consistent, up-to-date blog posts, complete with real photos of your work and your team members. We always replace any stock photos on your website or social media with photos of your team members. We start with a good team photo to showcase your team. This goes a long way toward building trust. We provide our clients with a fantastic Google Business profile.

We cast a wide net for our clients, but it’s all about trust and education.

 

 

How We Make Your Customers Feel

 

Our clients often tell us that their customers say, “Oh wow, I feel like I knew you before I met you!” That’s because when they research the company, they find real content and real people.
However, they won’t tell you this all the time. I’m glad our clients’ customers told them about how they found them on social media because it makes us feel good that our work is making an impact on the business. Even when we don’t directly hear that a customer found and chose our client through social media, we still know it’s working because the business thrives.

 

 

What Do Customers See When They Find You Online?

 

When a potential client researches your company online, what do they see? When they go to your About Us page, what do they find there? What is on your Facebook page? Is it up to date? Is it full of memes instead of quality content? Not that there’s not a time and place for memes—there is.  However, we focus on content that will attract high-end customers.

 

Are You Losing Out on Potential Revenue?

 

Are you providing the content your prospective clients want to see if they’re willing to pay you thousands of dollars to replace their roof, landscape their yards, build their pool, or repair their slab leak? Or do they see a bunch of stock photos and no new posts since 2020? Do you have an email list that’s collecting dust? If so, there are millions of dollars in revenue there!

 

Your Next Step

 

We want to help you capture those gigantic projects you could be missing. If you don’t have high-quality social media content—or any social media content—we would love to meet with you, learn about your business, and help you get whatever the equivalent of a $70,000 roofing project is for your business.

Remember, when you Market with Mario, you profit with Mario!