Marketing For Home Repair Contractors

Why You Should Stop Discounting Your Services

why you should stop discounting your services

Why You Should Stop Discounting Your Services

 

All right, business owners! Let’s go over three reasons I highly recommend that you stop discounting your services. 

 

1. Discounting leads to upset customers.

 

Let’s say you have an outdoor living company and you build outdoor kitchens and gazebos, or you have a pool company and build nice luxury pools. You have a great customer who purchases a nice pool or outdoor kitchen from you. Then next month you run a special to give a discount on those services. The customer who bought from you last month is going to be upset! They don’t want to have paid more for the same product. Many of your clients may want to use you again for different projects—maybe this year they had you build an outdoor kitchen but next year they plan to put in some landscaping and a gazebo. If these customers find out that other customers got the same product for a discount, they may think twice before offering you their repeat business. If these customers have been with you for years they will be especially upset if they didn’t get in on the discount. 

My tagline is “When you Market With Mario, you profit with Mario.” I am focused on profitability for my clients. That’s what all of my social media marketing, email marketing, and blogging is aimed at. I’m trying to make my clients more profitable. By reducing your prices you’re not helping your bottom line profitability. But more importantly, you’re upsetting your customers who paid full price.

 

2. Once a discount customer, always a discount customer.

 

I say this often. Once you start offering discounts you are not going to have people use you again unless they can get another discount. You’re training people to only buy from you when you have certain offers available! This cheapens your service. 

When I look at branding a client I want people to choose you regardless of price. As they check out your social media and your website, I want them to understand the difference. I want them to think, “Wow! We can see why they’re a little bit more expensive than the other companies.” We want to build that value that helps people see why they should spend more money with you. If you offer discounts it devalues your high-end quality service. 

 

3. Discount work gets you discount referrals.

 

People hang out with people just like them. If you have someone who is only looking for bargains, the cheapest price, the best discounts, they’re going to know people who are looking for the same things. What kind of customers do you think they will refer to you? They are going to refer people just like them. This sets up a continuous stream, a domino effect, of people always calling you up looking for a cheaper price, a discount, a deal, as opposed to people who understand the quality of your work and are willing to pay full price. You’ll get more people looking for deals, and then they’ll refer you to people looking for more deals.

I recommend that you charge what you think you’re worth and have your online reputation back that up. Post before and after pictures and videos. Blow up your social media. Show people why you’re different!

 

Your Next Step

 

If you need help with that, that’s what we do! We help with your Facebook branding, email marketing, and blogging so that you can charge what you’re worth and put more money into your bottom line!

SCHEDULE A FREE CONSULTATION

Experimac – Used Apple Products For Home Repair Contractors

experimac mckinney

Experimac – Used Apple Products For Home Repair Contractors

 

What They Sell and Repair

 

All right, home repair contractors! If your team uses iPads and tablets and you run on Mac systems—maybe a MacBook Pro—you need to know about this store in McKinney called Experimac! It’s located at Eldorado and Hardin, and it does everything. You can get your products repaired here. You can buy and sell here. They have amazing ownership and amazing staff!

 

My Experience

 

I just purchased a used iPad Pro for half the price that I would have paid at the Apple store, and it runs great! It works beautifully for my presentations.

 

Save Money

 

So if your technicians keep going through iPads (because when you use iPads in the field they can take a beating), I highly recommend you check this place out. Everything here is rigorously tested. It’s almost like a pre-owned car program, but for Apple products! 

Check out Experimac and ask for Jeff! If you want to buy some really great used tablets and Macs, or if you need any repairs on your phones, computers, tablets, whatever—they’ll fix you up!  

As always, if you need help with your social media marketing, send me an email at mario@marketwithmario.com.  I would love to learn more about your business!

How To Find Skilled Service Technicians

How To Find Skilled Service Technicians

How To Find Skilled Service Technicians

 

By now, most home repair contractors understand the value of social media when it comes to getting new and repeat customers, referrals, etc. Everyone and their mother and their great-grandmother are on social media now!

 

A New Trend

 

But I’m seeing a trend that social media marketing is also good for recruiting and attracting top talent. If you’re looking for technicians, office assistants, office managers, things like that, understand that the top talent is going to research your company online before they ever call you to inquire about getting an interview. 

In the past few months, I’ve had two clients reach out to me to tell me that they’ve had potential employees contact them out of the blue to say, “I’ve been following you on social media and I want to work for you!” These potential employees saw something about these companies through their online presence that they wanted to be a part of. 

 

Great Techs Are Hard To Find

 

It can be tough to find top talent, especially in the trades. One of my top sayings is, “Your top employees are not sitting on their couches looking for jobs. They’re out working somewhere!”

If you’re thinking about taking advantage of social media in 2019, keep in mind that one added benefit of marketing your business online is that you’re going to attract high-level technicians that have following your brand and want to be a part of what you do. They’ve seen that there’s something special about you, and they want to be part of your mission.

If that’s you and you are looking to grow your business and your team this year, I’d love to be able to sit down with you and look at your business to see if we’re a fit. All my information is below, but mario@marketwithmario.com is my email and I look forward to helping you grow your business in 2019!

How Much Time Do I Need To Market My Business?

how much time

“How Much of My Time Do You Need?”

Recently a potential client asked me how much of their time I needed from them on a monthly basis. We went over our game plan of the videos, the pictures, the monthly blogging and emailing, and he was concerned that doing all those things would result in taking up a lot of his time.

 

Not Much Extra Time Since We Meet Where You Already Are Working

 

I always tell my clients, “You handle your trade, and I handle the marketing.” It only takes about 30 minutes to an hour a month for me to meet with you and gather enough material for the marketing. But when you look at it, it’s not really taking up your extra time. I meet you at your location, your job site, wherever you are performing your service—there’s no extra travel time for you. And because I film what you’re actually doing it doesn’t take any time out of your work. 

 

Game Planning

 

These meetings give us a chance to meet face to face and go over our game plans, see what’s working, see what’s coming up as far as the weather or the time of year, etc. I don’t need a whole lot of your time, which is great! Once I can capture a few videos and some pictures that gives me enough material to start creating the blog posts and email campaigns, as well as the weekly Instagram and Facebook posts. 

 

Your Commitment

 

So all I need is for you to do the work you’re already doing but just coordinate with me so I can meet you there at the scene. I need 30-45 minutes, maybe an hour of your time each month, and that lets me be able to create enough content to move the needle to continue to grow your business. 

I hope this helps if you’ve been considering using Market With Mario for your social media in 2019! We look forward to helping you grow your business!

2019 Marketing Strategy For Home Repair Contractors

2019 marketing strategy for home repair contractors

2019 Marketing Strategy For Home Repair Contractors

 

This is the time of year when home service contractors like roofers, plumbers, pest control professionals, etc. start to look at their marketing strategy for the upcoming year. We’re coming into the close of 2018 and rolling into 2019, so I want to share with you three things that home repair contractors need to include in their 2019 marketing strategy.

 

 

1. Social Media Marketing.

 

You have to have a social media marketing plan! This means Facebook videos and posts, Instagram videos and posts, etc. This is no longer optional—it’s become the standard. The only companies that should not have a social media plan are the companies that are always going to be at the very bottom pricing tier, the lowest price for their services. If your services are not the cheapest, if you’re in the middle ground, you have to have a social media marketing plan because your potential clients are going to research your company online. They’re going to look at your Facebook page content and reviews just to get an idea of who you are. If you don’t have that presence, and you are not the lowest bidder, you are not going to win their business.

 

 

2. Email marketing.

 

You also have to have an email marketing strategy. For every bid that you do you should be collecting an email address. This allows you to re-market to those people. All those people you helped out this winter? You’re going to be able to target them again in the spring and summer when they need your services then. Be active with your email marketing campaign!

 

 

3. Blogging.

 

It’s also very important to have a good blogging strategy. A blog gives you a way to add articles to your website. And any time you add content to your website it helps you in the search engines! Now—I’m not saying that just because you write a blog post and add it to your website, it means you’re going to be the number one hit when someone looks for your service. That’s not how it works! But it does give Google something to look at every month and that helps your rankings. Plus, if you add good, helpful content to your website every month, consumers on your website will start clicking around more and staying longer. They’ll want to do business with you because you are leading with value. 

So these are the three things I recommend you add to your marketing mix in 2019. These are all things we can help you out with at Market With Mario, so if you need help with your marketing strategy for the coming year please send me an email at mario@marketwithmario.com!