Marketing For Home Repair Contractors

2019 Marketing Strategy For Home Repair Contractors

2019 marketing strategy for home repair contractors

2019 Marketing Strategy For Home Repair Contractors

 

This is the time of year when home service contractors like roofers, plumbers, pest control professionals, etc. start to look at their marketing strategy for the upcoming year. We’re coming into the close of 2018 and rolling into 2019, so I want to share with you three things that home repair contractors need to include in their 2019 marketing strategy.

 

 

1. Social Media Marketing.

 

You have to have a social media marketing plan! This means Facebook videos and posts, Instagram videos and posts, etc. This is no longer optional—it’s become the standard. The only companies that should not have a social media plan are the companies that are always going to be at the very bottom pricing tier, the lowest price for their services. If your services are not the cheapest, if you’re in the middle ground, you have to have a social media marketing plan because your potential clients are going to research your company online. They’re going to look at your Facebook page content and reviews just to get an idea of who you are. If you don’t have that presence, and you are not the lowest bidder, you are not going to win their business.

 

 

2. Email marketing.

 

You also have to have an email marketing strategy. For every bid that you do you should be collecting an email address. This allows you to re-market to those people. All those people you helped out this winter? You’re going to be able to target them again in the spring and summer when they need your services then. Be active with your email marketing campaign!

 

 

3. Blogging.

 

It’s also very important to have a good blogging strategy. A blog gives you a way to add articles to your website. And any time you add content to your website it helps you in the search engines! Now—I’m not saying that just because you write a blog post and add it to your website, it means you’re going to be the number one hit when someone looks for your service. That’s not how it works! But it does give Google something to look at every month and that helps your rankings. Plus, if you add good, helpful content to your website every month, consumers on your website will start clicking around more and staying longer. They’ll want to do business with you because you are leading with value. 

So these are the three things I recommend you add to your marketing mix in 2019. These are all things we can help you out with at Market With Mario, so if you need help with your marketing strategy for the coming year please send me an email at mario@marketwithmario.com!

 

3 Reasons You Need To Take Before/After Pictures

Why Home Repair Contractors Need To Take Before/After Pictures

As a home contractor, you’re constantly busy in and around homes. If you’re an outdoor living contractor or landscaper you’re great at getting in there and building that pergola or new deck, or building that great new outdoor kitchen. But what many businesses are not good at is actually getting pictures of the progress along the way. I want to encourage you to be sure to take really good before and after pictures. Here are some reasons why you should do this:

 

1. Show off your work.

 

The first reason is simply to show off your work. Taking the example of a landscaping company again, you may be called out to a yard that has no covered patio, the grass looks awful, and it’s just a mess. Then you’re able to come in, clean all that up, build a beautiful outdoor kitchen, a beautiful pergola or outdoor living space, something that really shows the homeowner the craftsmanship of your work. You want to be able to show them the contrast between where they started, and where they are now! Taking before and after pictures really helps you show off your work.

 

2. Help customers visualize.

 

Most homeowners are typically unimaginative. In fact, whenever I watch “House Hunters” I get frustrated and know that there is no way I could be a realtor because people walk into those houses and think “Oh, this isn’t for me!” because they can’t visualize the changes that can be done. Taking before and after pictures of a room remodel, or an outdoor living space, really helps your potential customer visualize what’s possible. Too often we look at our current space and write it off. We think “Eh, there’s nothing that can be done here.” But when you can show examples of how you took a yard from a bland space to an amazing oasis of a backyard, it helps them to visualize how their backyard might look once you’re done with it. And they’ll be able to see that they definitely want that change for themselves!

 

3. They work!

 

Before and after pictures work when it comes to generating referrals. That’s why people in the fitness industry do it, that’s why people in remodeling do it. They work! If you ever watch shows like “Fixer Upper” or “Property Brothers” you know that the best part of the show is the reveal at the end. It’s an emotional tug, and we all know that most of the time people buy with their emotions, not with their logic. The before and after pictures really help to spark that emotion and could be the buying signal for a potential customer. That’s why they do those reveals like that. That’s why on “Fixer Upper” they have the before picture of what the property looked like, then they roll that away and have the beautiful reveal. 

If you’re thinking to yourself, “That’s all great, but I don’t have time to sit there and take all these pictures, and do all these things you’re talking about,” that’s where I come in! That’s why I do what I do. I’d love to sit down and talk with you, especially if you own an outdoor living and/or landscaping company. We only work with one business per industry and we don’t have a landscaper yet. We look forward to helping you out! Click the button below and let’s set up a time to meet!

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Why Social Media is the New Word of Mouth Marketing

word of mouth marketing

Why Social Media is the New Word of Mouth Marketing

 

Many business owners will say they get a lot of business by word of mouth. That’s fantastic! But did you know that social media is becoming the voice of word of mouth? In other words, social media is the tool that people use to actually speak the words. 

 

We’re Talking to People Less and Less:

 

What do I mean by that? If you think about it, people don’t actually talk as much as we used to, face to face or over the phone. Instead we “talk” through text, or Facebook groups, Facebook Messenger, and things like that. 

 

Why It’s Important To Have a Social Media Presence:

 

It’s important that a home repair business have a social media presence because more and more people are looking to Facebook and Instagram, etc. to research and check out a company. But also people like to recommend your business by tagging your page and things like that. If you don’t even have a Facebook page, then they don’t have a Facebook page to tag! I like to explain it this way: Social media marketing (Facebook, Instagram and things like that) is like word of mouth marketing on steroids! More and more people are on those platforms, and so more and more people can hear about you. 

 

How People Are Now “Talking” About Your Business:

 

 

We’re just not using our physical voices as much as our digital voices. Sometimes my daughter will even text me from the other room to ask me a question! This is the society we’ve moved to (although, I do advise her to walk into the room haha). The best way that I can describe what I do for businesses is you’re doing your trade, and I’m simply putting a magnifying glass on the work that you’re doing, with your social media presence. If you’re doing great work and more people know about it, your profits are going to go up! You’re going to get better customers, and you’re going to get more customers. 

Word of mouth marketing is great! But social media marketing is the new word of mouth because our mouths have now become our fingertips as we post in Facebook groups or type in a Google search instead of physically talking with other people. This is why it’s vital that you have me, or someone else that you trust, to handle your social media marketing. It’s important to get your name out there more and more so that you can take advantage of the new word of mouth marketing! 

 

Your Next Step:

 

I hope this helps! If you’d like to schedule a consultation with me I’d love to sit down with you and see how I can help your business improve your word of mouth presence online! Send me an email at mario@marketwithmario.com and let’s talk!

Why You Should Talk About The Weather In Your Online Marketing

weather in online marketing

 

In Texas, we get some crazy weather! One minute it could be raining, and the next it could be bright and sunny. One minute it’s windy, the next it’s not. Then it’s hailing. One minute it’s freezing cold, the next it’s nice. If you’ve lived in Texas for a while, you know how this goes!

Because our weather is so changeable and crazy, we think you should talk about it in your online marketing. Here are three reasons why we think you should talk to your customers about the weather, especially when there’s a drastic change. 

 

1. Your business could help solve a weather-related problem.

 

For instance, if you run a garage door repair company and we have freezing weather that’s causing people’s garage doors to freeze up, you can offer a service to come help people out of their garages. If you’re a plumber and you see freezing weather on the horizon, people might rely on you to help them when their pipes freeze. At other times they might rely on you to help them with gas leaks. When the summer is heating up this is when an A/C repair company can be offering services to fix broken systems and get people’s houses cool again. Whatever you do, there’s usually some way to relate it to the weather. Even a window treatment company can talk about window treatments that insulate against summer heat or winter cold! 

Whatever your service is, you can use it to find a solution to the problems that whatever weather we’re having causes.

2. Your business could help to prevent a weather-related problem.

 

 

Let’s say you’re a landscaping company and it’s sunny all the time. You can offer solutions in the form of covered patios or pergolas to reduce some of that sun. A plumber can help prevent pipes from freezing, or if you work with attics you can talk about how good ventilation prevents problems with your house heating up in the summer. You may be able to offer maintenance programs to keep problems from happening. Think about how your business can help from a preventative standpoint.

 

3. Everyone is talking about the weather!

 

This is possibly the most important because most of what we do in social media marketing is branding: being in sight, in mind in a conversational and safe way. Well, guess what? Everyone is talking about the weather! If it rains, if it snows—when it’s super hot everyone takes pictures of their dashboard thermometers! When you talk about the weather you will be blending in with an existing conversation. This is really what consumers want! They don’t want a sales pitch. They want you as a brand, as a business, to blend into the conversations that are already trending. This is a great way for you to jump in on the water cooler talk!

Think about it like this: If your customers are at work and are talking about what crazy weather we’re having, you can blend right into that conversation. These water cooler conversations are now happening online. The internet is our giant water cooler! 

These are three reasons why your business should absolutely be paying attention to the weather and talking about it. Use the weather to offer solutions, offer preventive services like maintenance programs, and blend into the social conversation! After all, this is social media!

 

Your Next Step

 

If you need any help doing this from a content basis we would love to help you out with that! Go ahead and give me a call or shoot me an email. I’d love to meet with you! We are local to the McKinney area so we can come to you at your office and chat with you about your business. We’d love to see how we can help you! Remember, when you Market With Mario, you profit with Mario!

Why You Should Use Facebook For Recruiting Service Techs

Facebook for recruiting

Why You Should Use Facebook For Recruiting Service Techs

 

As you know, we primarily work with home repair and home service businesses, like garage door repair or A/C repair companies. Those of you who own these types of businesses are always looking for skilled technicians to hire, to help you with the lead flow and to help more people. 

Did you know that Facebook now has a jobs feature? I highly recommend this as a recruiting tool. I use it for my clients whenever they need to hire more people. All I need is for my client to write up a job description and I can take that to Facebook and help them find great people. 

Here are three reasons why I want you, as a home services contractor, to start using Facebook for recruiting.

 

1. It’s free!

 

If you have a Facebook business page you can create a job description in a matter of minutes. You don’t have to pay for it like you do on other platforms. I know small businesses are always trying to save as much money as they can, so take advantage of this free tool! 

 

2. It’s easy!

 

All you have to do is fill in the fields, and it generates the job description. I tell my clients to give me a detailed description of the job they’re trying to fill and then I fill in those fields for them. But it’s super easy for you to do, and just takes 10 minutes of your time.

 

3. It works!

 

We are seeing resumes come in through Messenger and email, and we’re getting quality technicians for our clients through this tool. To be quite candid, I don’t even know how it works! But it does work! Facebook has a way of finding people who are searching for the job title that our clients are trying to attract and brings them together. I don’t even care how it works—I just care that my clients are thrilled that I can help them find more team members through Facebook! 

If you think this sounds like a great tool but you want to spend your time working in the field and not trying to figure out Facebook, I’d love to help you out with that. That’s what I’m here for. If you’d like to set up a meeting to talk about your business and how I can help you with your online marketing, I’d love to add this to your mix to help you not only grow your business but to grow your team as well! 

Just click the link below. I’d love to help you!

 

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