Marketing For Home Repair Contractors

Digital Marketing Tips For Pool Builders

digital marketing tips for pool builders

Digital Marketing Tips For Pool Builders

All right, pool builders! Let’s jump right into talking about your digital marketing strategy for 2021! There are three things you should be doing this year to set yourself apart from all the other companies out there.

 

1. Shoot Videos.

 

If you’ve been following me for any amount of time, you know what I’m going to say first: video! Nothing captures your audience’s attention quite like video. Make sure you’re posting your videos to your YouTube channel, and your Facebook page.

 

But there are a few other things that are important for you to do as well. Think about things from the homeowner’s perspective. Let’s look at a pool company, for example. With the pandemic in 2020, the pool industry exploded! People didn’t feel safe going to the community pool, so they decided to just put one in their own backyard.

 

What does a homeowner want when they search for someone to put a pool in their backyard? They don’t want a really small company, because they might have the fear that it will take a very small company too long to get the job done. But they also may not want to go with a really large company, because of a fear that they might cut corners, or be more expensive. Homeowners tend to feel better about mid-sized companies.

 

What are some of the things that will set your company apart from your competition? Nowadays, word of mouth is happening online. That is why your digital strategy is so important. We buy with our guts, not with our brains!

 

2. Add Blog Posts to Your Website.

 

Beyond video, there are two things you should be paying attention to. The first is to add content to your websites. This means blogging, which is something I do for my clients. Let’s look at our hypothetical pool company again, although this will work for you no matter what industry you’re in. The typical homeowner has all these questions: How long is the job going to take? What’s the price range? What kinds of features should I be going with for my pool? What’s a grotto? Start blogging about these topics! Someone who is willing to invest $60,000, or $100,000, or $150,000 into a pool is not typically going to Google and call the first company that pops up. They’re going to do some in-depth research on this, and you want to be the one who answers their questions! If you are the one answering their questions, you are the one they are going to trust.

 

So blog! Whatever your industry, blogging is the way to give your clients the information they need, and to build their trust in you so that you earn their business.

 

3. Send the Blog to Your Email List.

 

Every time you blog, you also want to send that blog post to your email list. I talk about this all the time too because your email list is gold! These are people who have already trusted you enough to get a quote from you, or even better, have done business with you before and know how you operate. Believe it or not, this is even important in the pool industry, because people move! And since you did such a great job putting in a pool for them at their last house, they want to use you again. Or, their friends may be so impressed with their pool that they ask who put it in—if that homeowner has a fresh email from you in their inbox, they will remember right away who did the job and be able to recommend you.

 

 

Recap

 

 

The three things you really need to be doing in 2021 are videos (add these to YouTube and Facebook), blogging on your website, and sending those blog posts to your email lists. Doing these things will help separate you from other companies this year!

 

If you need help with your digital marketing, I would love to meet up with you! I’m Mario with Market With Mario, and remember—when you Market With Mario, you profit with Mario!

Why You Should Share YouTube Videos Through Email

YouTube for business

 

Today we are talking about YouTube and the power of YouTube!

 

By now, if you have been following my videos and blogs for a while you know that I am passionate about the power of video.

 

Where To Post Your Videos

 

But let’s talk about what happens after you shoot the video. What do you do with it?

 

SEO Benefits of Video

 

The first thing I recommend is that you post it to your YouTube channel. There are so many different reasons for you to do this, but the main one is that you will get Search Engine Optimization (SEO) benefits. Google owns YouTube, and Google is a search engine! When people search for home repair topics or services, and you can get in front of those searches, your chances are good that you’ll get the business. So upload those videos to YouTube and take advantage of being available on search!

 

Send To Your Email List

 

The next thing you should do is embed the YouTube video into an email and send it to your email list. This is a powerful technique, and we’ve been doing it with our clients lately. Why is this so effective? It’s because the people on your email list already know you, like you, and trust you. You’ve probably done business with them before, so they are already familiar with your brand.

 

The 3 Rs

 

This is a great way to get what I call the “3 Rs:” more referrals, more repeat customers, and more revenue. This works because when you market to your email list you’re not dealing with someone who is looking for the lowest bid, or even getting multiple bids. They’ve already used you before. They think “I already trust these people, let’s go ahead and use them again!”

 

Your Next Step

 

Upload your videos to YouTube, and then send those YouTube videos to your email list. If you need help with that, that’s what I do! Give us a call! We’ll get you a quote and go from there.

How to Improve Audio Quality in Video

how to improve audio quality in video

How to Improve Audio Quality in Video

 

Okay, Home Repair Contractors! Let’s talk a little bit about audio quality—more specifically, how to improve the audio quality in your videos. I’m going to give you three quick tips for how you can make sure you have the best sound possible in your videos. Nothing will kill a video faster than bad audio! If your videos are full of crackling wind, or background noise, or if your voice can’t be heard over static or interference—no one is going to bother with trying to watch your videos.

 

1. Use a microphone.

 

Make sure that you have some kind of microphone other than a standard camera microphone, or your phone microphone. I shoot all of my videos with my iPhone because it makes good quality videos. But if you look closely at my videos you can see that I’m wearing a little lapel microphone. When I film clients I use a little BOYA shotgun mic I got off of Amazon that I can plug right into my iPhone. I highly recommend that you use something like this because these microphones will cancel out other sounds and wind. And let’s face it—home repair contractors are typically filming outdoors where you will have to deal with wind! Make sure that you are investing in a lapel mic or some kind of add-on mic.

 

2. Watch your volume.

 

You can easily adjust the sound volume of your video in the iMovie app. If you find that you don’t project your voice well, you can raise the volume there before you upload the video to either Facebook or YouTube.

 

 

3. Control your environment.

 

The lapel and shotgun microphones will cancel out a lot of wind, but they can’t fix everything. If you shoot on a very windy day you will still get audio interference. If you do shoot on a super windy day people may find your video just too hard to listen to, and turn it off. If you can, choose a nice, calm day for your video shoot!

Your Next Step

 

If you’re thinking, “Gosh, these are great tips, but I don’t want to go out and buy these products. I don’t want to do any of this myself. Can you just do this for me?” Absolutely! I would love to talk with you about doing videos like this for your Facebook page and your email list. If that sounds interesting to you, email me at mario@marketwithmario.com!

How Long Your Videos Should Be

how long your videos should be

 

Okay Home Repair Contractors, one question I’ve been getting a lot from clients and prospective clients is, “How long should my videos be?”

 

It Doesn’t Matter

 

I’m going to give you a pretty shocking answer: It doesn’t matter!

 

Now, we can’t be putting out 10- or 15-second videos. That’s crazy. But as far as a perfect amount of time, such as a minute, or exactly two or three minutes—no!

 

Instead of focusing on time, it’s more important to focus on your content. Are you helping people with your video?

 

A Client Example

 

We just shot a video for our sprinkler repair company client. It was just over four minutes long. If you read a lot of blog posts about how to do social media the “right” way, they’ll tell you that videos should be three minutes long or your audience will tune out. That’s just not the case, and it wasn’t the case for our client! If you have an interesting topic, the sound quality is good, and it’s something the homeowners care about (in this case the topic was “the best time to update your landscaping and tips on how to manage your sprinkler system to handle your updates”), people will watch.

 

Topic Is More Important Than Length

 

If you’re a plumber, you might do a video about why and how to flush your tankless water heater. Even if that video is a little long, customers who need and want this information will watch it.

 

The topic is so much more important than the length! If you focus on length, it will be obvious that your video is just there to meet an algorithm or a guideline.

 

Speak from your heart, get a really good topic that your audience will care about, and get out there and film! Your videos will be more genuine, and more authentic. (Speaking of authentic, if you watch the video I just made where I talk about this, you can see my daughter running through the background!)

 

Your Next Step

 

So don’t put any effort or thought into trying to get your video length to match some idea of the “right” amount of time. Focus on helping your audience. When you do that, people are going to share and like your videos!

Hidden Branding Tips For Home Repair Contractors

How To Market Your Home Repair Business During COVID-19

Hidden Branding Tips For Home Repair Contractors

 

Today I want to talk about 3 hidden parts of your brand. If you are a home repair contractor, these are the 3 things you are probably overlooking.

 

When I say “brand,” I’m not just talking about the definition of what people say about your company or your brand when you’re not around. I’m also talking about how people feel when they research your company, how they feel before they call you.

 

1. How people contact you

 

The first one is how people contact you, and how you schedule appointments. Nowadays many people want an option to fill out a form, or go ahead and book their service online, or message a Facebook page. If you’ve followed my videos or blog for any amount of time, you know that I’ve always said that we love to use our phones for everything, except making a phone call!

 

Obviously, you have to have some way for people to call you on a phone. But I want you to take some time to think about the different ways the companies can perceive an inquiry. People are busy, and they want to reach out quickly for that first contact. It’s vital to make sure that someone is monitoring your Facebook page and the info@ email address for your website. Think about looking into some booking or scheduling software, in which all of that can be done without someone having to pick up the phone. If you have things set up for people to call you if they prefer to call, you absolutely must have someone available to answer the phone. It is death in the service industry to have your phone go to voicemail! You must have some kind of system in place for someone to answer your phone, every time.

 

2. How customers pay you

 

Yes, this is a hidden part of your brand, something you might easily overlook! I have an incredible lawn fertilization company that helps with my yard. They leave me an invoice on the doorstep, and my only option to pay that invoice is to physically write a check and go to the post office. I would so much prefer it if they would just keep my credit card on file and bill me, or if I could go online to pay it.

 

You may still accept checks and cash, and that’s fine. But also think about clients who do everything through their debit and credit cards, or who prefer to pay online. The less friction, the fewer steps someone has to take to pay you, the better! Yes, you may have fees with online payments, but you have to figure that into your cost of business and your pricing. But you should be all about how you can make people want to use your company over and over again and to refer you over and over again, and ease of payment plays into that.

 

3. Your online presence

 

I’m not just talking about posting on Facebook. I’m talking about having an actual conversation with people through your online presence. I mentioned this earlier but let’s take Facebook Messenger as an example. If someone messages your page, what are they going to get back in return? Is your page a ghost town? If someone fills out your online form, how many days does it take you to respond to them?

 

If you’ve been in business long enough, you know that most people buy with their gut, not with their mind. Someone who is willing to pay a little bit more is not just going to go to Google, call in, get the three first bids, and pick the cheapest one. They’re checking out your brand. They’re checking out your Facebook presence and going through your website. They want to make absolutely, positively sure they can trust your company. They want to feel confident that they can trust you going into their home. If you don’t have an active online presence you won’t be able to give them that comfortable feeling.

 

That’s where I come in. I love to show off your company and your brand with videos, pictures, nurturing emails, and all the things that will help customers know that they can trust you.

Recap

 

To recap, keep these three things in mind when you’re thinking about your brand: How can people contact you? Can they contact you in the way that they prefer? Is it easy for people to pay you in the way you prefer? And how do they feel about your brand when they research you online?

 

I hope these tips help, and I hope they not only help you to get more customers but better customers—the ones who are willing to pay for the quality of your service, and not just the cheapest bid.