Marketing For Home Repair Contractors

Why You Need Word of Finger Marketing

word of finger marketing

Why You Need Word of Finger Marketing

Today we’re going to talk about “word of finger” marketing. 

You’re probably thinking, “Word of finger marketing? What on earth is that?”

“Word of Mouth” Has Changed


It’s a play on “word of mouth” marketing, as you probably figured out. If you ask most business who have been around for a while and who work mainly on referrals, you’ll probably hear them say that they get a lot of business through word of mouth. That’s usually the number one referral source. 


But let’s think about this. It’s 2019. How are people actually talking? We’re not talking as much with our voices anymore, in phone calls or face to face. Many of our conversations now are happening with our fingers! We’re texting more. We’re messaging more. We are sharing posts on social media, and typing up Facebook statuses and making tweets and Instagram posts. Yes, people are going to talk about your business, but the old school way of walking down and talking to your neighbors doesn’t happen as much as it used to. It does still happen, but not as frequently as people are talking online. 


Can People Find Your Business On Facebook?


Think about your business, and whether you have a “word of finger” marketing strategy. If someone wants to share your Facebook page, do you have a Facebook page to share? If you do have a Facebook page do you have content that’s relevant for people to share with their fingers, and spread the word? 

The number one feedback my clients give me within the first couple of months of hiring us is that they see the referrals go through the roof. Why is that? Well, it’s because we’re posting videos and pictures and blog posts on their Facebook pages, and we’re giving their current customer base a reason to share their content. They share with their fingers, not necessarily with their mouths. 

Yes, you are still getting a lot of “word of mouth” traffic, but the mouth is now our fingers because we are now commenting, sharing, liking things, and giving people the recommendation for your business online. 


Your Next Step


If you need any help keeping up with your social media strategy to make sure that your business is at your customers’ fingertips, not just the tips of their tongue, contact me! Let’s meet up and see how we can best position your business online so you can take advantage of “word of fingers” marketing!



How To Increase The ROI on Direct Mail Campaigns

direct mail campaign

How To Increase The ROI on Direct Mail Campaigns


Today we’re going to be talking about mailers, and how they’re not dead. 

I’m going to start with a shameless plug for my church, Church Eleven32. I got a mailer from them the other day about our Easter celebration, and it was a great example of how mailers still work. 


Include Icons To Social Media Accounts On The Mailer


If you own a business I recommend you send out mailers, and I recommend that you send out mailers like this one. What makes this one a good mailer? For one thing, they have their social media icons clearly displayed. This lets everyone know that they can find them and follow them on Facebook, Instagram, YouTube, and Twitter. You need to have your social media on your mailer because most people these days will check out your business online before they ever call you. 



Make Sure You Have Current Content On Your Social Media Accounts



Not only do you need to have your social media icons on your print media, but you need to make sure that when your potential clients (or in this case, church members) go to your social media pages, you have good content there ready for them. That’s what I do! I make sure that when people check out your Facebook page, Instagram page, website, or whatever you have, it’s updated with great content! That’s what pulls people in. If you go to Church Eleven32’s website you will see great content—great pictures, videos, etc. That’s what drew me to our church! 

We live in a digital age, but people still check their snail mail every day. The two work together. If you send out mailers and you have great content on your social media, you’re going to get a great return on your investment. 

So make sure you’re sending out mailers, but make sure that when you do you have your social media icons on them and that you have great content to back your mailer up!




And if you don’t have plans for Easter check out Church Eleven32 in Prosper, Wylie or Allen! All the information is on their website,

Why You Should Stop Discounting Your Services

why you should stop discounting your services

Why You Should Stop Discounting Your Services


All right, business owners! Let’s go over three reasons I highly recommend that you stop discounting your services. 


1. Discounting leads to upset customers.


Let’s say you have an outdoor living company and you build outdoor kitchens and gazebos, or you have a pool company and build nice luxury pools. You have a great customer who purchases a nice pool or outdoor kitchen from you. Then next month you run a special to give a discount on those services. The customer who bought from you last month is going to be upset! They don’t want to have paid more for the same product. Many of your clients may want to use you again for different projects—maybe this year they had you build an outdoor kitchen but next year they plan to put in some landscaping and a gazebo. If these customers find out that other customers got the same product for a discount, they may think twice before offering you their repeat business. If these customers have been with you for years they will be especially upset if they didn’t get in on the discount. 

My tagline is “When you Market With Mario, you profit with Mario.” I am focused on profitability for my clients. That’s what all of my social media marketing, email marketing, and blogging is aimed at. I’m trying to make my clients more profitable. By reducing your prices you’re not helping your bottom line profitability. But more importantly, you’re upsetting your customers who paid full price.


2. Once a discount customer, always a discount customer.


I say this often. Once you start offering discounts you are not going to have people use you again unless they can get another discount. You’re training people to only buy from you when you have certain offers available! This cheapens your service. 

When I look at branding a client I want people to choose you regardless of price. As they check out your social media and your website, I want them to understand the difference. I want them to think, “Wow! We can see why they’re a little bit more expensive than the other companies.” We want to build that value that helps people see why they should spend more money with you. If you offer discounts it devalues your high-end quality service. 


3. Discount work gets you discount referrals.


People hang out with people just like them. If you have someone who is only looking for bargains, the cheapest price, the best discounts, they’re going to know people who are looking for the same things. What kind of customers do you think they will refer to you? They are going to refer people just like them. This sets up a continuous stream, a domino effect, of people always calling you up looking for a cheaper price, a discount, a deal, as opposed to people who understand the quality of your work and are willing to pay full price. You’ll get more people looking for deals, and then they’ll refer you to people looking for more deals.

I recommend that you charge what you think you’re worth and have your online reputation back that up. Post before and after pictures and videos. Blow up your social media. Show people why you’re different!


Your Next Step


If you need help with that, that’s what we do! We help with your Facebook branding, email marketing, and blogging so that you can charge what you’re worth and put more money into your bottom line!


Experimac – Used Apple Products For Home Repair Contractors

experimac mckinney

Experimac – Used Apple Products For Home Repair Contractors


What They Sell and Repair


All right, home repair contractors! If your team uses iPads and tablets and you run on Mac systems—maybe a MacBook Pro—you need to know about this store in McKinney called Experimac! It’s located at Eldorado and Hardin, and it does everything. You can get your products repaired here. You can buy and sell here. They have amazing ownership and amazing staff!


My Experience


I just purchased a used iPad Pro for half the price that I would have paid at the Apple store, and it runs great! It works beautifully for my presentations.


Save Money


So if your technicians keep going through iPads (because when you use iPads in the field they can take a beating), I highly recommend you check this place out. Everything here is rigorously tested. It’s almost like a pre-owned car program, but for Apple products! 

Check out Experimac and ask for Jeff! If you want to buy some really great used tablets and Macs, or if you need any repairs on your phones, computers, tablets, whatever—they’ll fix you up!  

As always, if you need help with your social media marketing, send me an email at  I would love to learn more about your business!

How To Find Skilled Service Technicians

How To Find Skilled Service Technicians

How To Find Skilled Service Technicians


By now, most home repair contractors understand the value of social media when it comes to getting new and repeat customers, referrals, etc. Everyone and their mother and their great-grandmother are on social media now!


A New Trend


But I’m seeing a trend that social media marketing is also good for recruiting and attracting top talent. If you’re looking for technicians, office assistants, office managers, things like that, understand that the top talent is going to research your company online before they ever call you to inquire about getting an interview. 

In the past few months, I’ve had two clients reach out to me to tell me that they’ve had potential employees contact them out of the blue to say, “I’ve been following you on social media and I want to work for you!” These potential employees saw something about these companies through their online presence that they wanted to be a part of. 


Great Techs Are Hard To Find


It can be tough to find top talent, especially in the trades. One of my top sayings is, “Your top employees are not sitting on their couches looking for jobs. They’re out working somewhere!”

If you’re thinking about taking advantage of social media in 2019, keep in mind that one added benefit of marketing your business online is that you’re going to attract high-level technicians that have following your brand and want to be a part of what you do. They’ve seen that there’s something special about you, and they want to be part of your mission.

If that’s you and you are looking to grow your business and your team this year, I’d love to be able to sit down with you and look at your business to see if we’re a fit. All my information is below, but is my email and I look forward to helping you grow your business in 2019!