Marketing For Collin County Businesses

How To Find Skilled Service Technicians

How To Find Skilled Service Technicians

How To Find Skilled Service Technicians

 

By now, most home repair contractors understand the value of social media when it comes to getting new and repeat customers, referrals, etc. Everyone and their mother and their great-grandmother are on social media now!

 

A New Trend

 

But I’m seeing a trend that social media marketing is also good for recruiting and attracting top talent. If you’re looking for technicians, office assistants, office managers, things like that, understand that the top talent is going to research your company online before they ever call you to inquire about getting an interview. 

In the past few months, I’ve had two clients reach out to me to tell me that they’ve had potential employees contact them out of the blue to say, “I’ve been following you on social media and I want to work for you!” These potential employees saw something about these companies through their online presence that they wanted to be a part of. 

 

Great Techs Are Hard To Find

 

It can be tough to find top talent, especially in the trades. One of my top sayings is, “Your top employees are not sitting on their couches looking for jobs. They’re out working somewhere!”

If you’re thinking about taking advantage of social media in 2019, keep in mind that one added benefit of marketing your business online is that you’re going to attract high-level technicians that have following your brand and want to be a part of what you do. They’ve seen that there’s something special about you, and they want to be part of your mission.

If that’s you and you are looking to grow your business and your team this year, I’d love to be able to sit down with you and look at your business to see if we’re a fit. All my information is below, but mario@marketwithmario.com is my email and I look forward to helping you grow your business in 2019!

How Much Time Do I Need To Market My Business?

how much time

“How Much of My Time Do You Need?”

Recently a potential client asked me how much of their time I needed from them on a monthly basis. We went over our game plan of the videos, the pictures, the monthly blogging and emailing, and he was concerned that doing all those things would result in taking up a lot of his time.

 

Not Much Extra Time Since We Meet Where You Already Are Working

 

I always tell my clients, “You handle your trade, and I handle the marketing.” It only takes about 30 minutes to an hour a month for me to meet with you and gather enough material for the marketing. But when you look at it, it’s not really taking up your extra time. I meet you at your location, your job site, wherever you are performing your service—there’s no extra travel time for you. And because I film what you’re actually doing it doesn’t take any time out of your work. 

 

Game Planning

 

These meetings give us a chance to meet face to face and go over our game plans, see what’s working, see what’s coming up as far as the weather or the time of year, etc. I don’t need a whole lot of your time, which is great! Once I can capture a few videos and some pictures that gives me enough material to start creating the blog posts and email campaigns, as well as the weekly Instagram and Facebook posts. 

 

Your Commitment

 

So all I need is for you to do the work you’re already doing but just coordinate with me so I can meet you there at the scene. I need 30-45 minutes, maybe an hour of your time each month, and that lets me be able to create enough content to move the needle to continue to grow your business. 

I hope this helps if you’ve been considering using Market With Mario for your social media in 2019! We look forward to helping you grow your business!

2019 Marketing Strategy For Home Repair Contractors

2019 marketing strategy for home repair contractors

2019 Marketing Strategy For Home Repair Contractors

 

This is the time of year when home service contractors like roofers, plumbers, pest control professionals, etc. start to look at their marketing strategy for the upcoming year. We’re coming into the close of 2018 and rolling into 2019, so I want to share with you three things that home repair contractors need to include in their 2019 marketing strategy.

 

 

1. Social Media Marketing.

 

You have to have a social media marketing plan! This means Facebook videos and posts, Instagram videos and posts, etc. This is no longer optional—it’s become the standard. The only companies that should not have a social media plan are the companies that are always going to be at the very bottom pricing tier, the lowest price for their services. If your services are not the cheapest, if you’re in the middle ground, you have to have a social media marketing plan because your potential clients are going to research your company online. They’re going to look at your Facebook page content and reviews just to get an idea of who you are. If you don’t have that presence, and you are not the lowest bidder, you are not going to win their business.

 

 

2. Email marketing.

 

You also have to have an email marketing strategy. For every bid that you do you should be collecting an email address. This allows you to re-market to those people. All those people you helped out this winter? You’re going to be able to target them again in the spring and summer when they need your services then. Be active with your email marketing campaign!

 

 

3. Blogging.

 

It’s also very important to have a good blogging strategy. A blog gives you a way to add articles to your website. And any time you add content to your website it helps you in the search engines! Now—I’m not saying that just because you write a blog post and add it to your website, it means you’re going to be the number one hit when someone looks for your service. That’s not how it works! But it does give Google something to look at every month and that helps your rankings. Plus, if you add good, helpful content to your website every month, consumers on your website will start clicking around more and staying longer. They’ll want to do business with you because you are leading with value. 

So these are the three things I recommend you add to your marketing mix in 2019. These are all things we can help you out with at Market With Mario, so if you need help with your marketing strategy for the coming year please send me an email at mario@marketwithmario.com!

 

3 Reasons You Need To Take Before/After Pictures

Why Home Repair Contractors Need To Take Before/After Pictures

As a home contractor, you’re constantly busy in and around homes. If you’re an outdoor living contractor or landscaper you’re great at getting in there and building that pergola or new deck, or building that great new outdoor kitchen. But what many businesses are not good at is actually getting pictures of the progress along the way. I want to encourage you to be sure to take really good before and after pictures. Here are some reasons why you should do this:

 

1. Show off your work.

 

The first reason is simply to show off your work. Taking the example of a landscaping company again, you may be called out to a yard that has no covered patio, the grass looks awful, and it’s just a mess. Then you’re able to come in, clean all that up, build a beautiful outdoor kitchen, a beautiful pergola or outdoor living space, something that really shows the homeowner the craftsmanship of your work. You want to be able to show them the contrast between where they started, and where they are now! Taking before and after pictures really helps you show off your work.

 

2. Help customers visualize.

 

Most homeowners are typically unimaginative. In fact, whenever I watch “House Hunters” I get frustrated and know that there is no way I could be a realtor because people walk into those houses and think “Oh, this isn’t for me!” because they can’t visualize the changes that can be done. Taking before and after pictures of a room remodel, or an outdoor living space, really helps your potential customer visualize what’s possible. Too often we look at our current space and write it off. We think “Eh, there’s nothing that can be done here.” But when you can show examples of how you took a yard from a bland space to an amazing oasis of a backyard, it helps them to visualize how their backyard might look once you’re done with it. And they’ll be able to see that they definitely want that change for themselves!

 

3. They work!

 

Before and after pictures work when it comes to generating referrals. That’s why people in the fitness industry do it, that’s why people in remodeling do it. They work! If you ever watch shows like “Fixer Upper” or “Property Brothers” you know that the best part of the show is the reveal at the end. It’s an emotional tug, and we all know that most of the time people buy with their emotions, not with their logic. The before and after pictures really help to spark that emotion and could be the buying signal for a potential customer. That’s why they do those reveals like that. That’s why on “Fixer Upper” they have the before picture of what the property looked like, then they roll that away and have the beautiful reveal. 

If you’re thinking to yourself, “That’s all great, but I don’t have time to sit there and take all these pictures, and do all these things you’re talking about,” that’s where I come in! That’s why I do what I do. I’d love to sit down and talk with you, especially if you own an outdoor living and/or landscaping company. We only work with one business per industry and we don’t have a landscaper yet. We look forward to helping you out! Click the button below and let’s set up a time to meet!

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Why Social Media is the New Word of Mouth Marketing

word of mouth marketing

Why Social Media is the New Word of Mouth Marketing

 

Many business owners will say they get a lot of business by word of mouth. That’s fantastic! But did you know that social media is becoming the voice of word of mouth? In other words, social media is the tool that people use to actually speak the words. 

 

We’re Talking to People Less and Less:

 

What do I mean by that? If you think about it, people don’t actually talk as much as we used to, face to face or over the phone. Instead we “talk” through text, or Facebook groups, Facebook Messenger, and things like that. 

 

Why It’s Important To Have a Social Media Presence:

 

It’s important that a home repair business have a social media presence because more and more people are looking to Facebook and Instagram, etc. to research and check out a company. But also people like to recommend your business by tagging your page and things like that. If you don’t even have a Facebook page, then they don’t have a Facebook page to tag! I like to explain it this way: Social media marketing (Facebook, Instagram and things like that) is like word of mouth marketing on steroids! More and more people are on those platforms, and so more and more people can hear about you. 

 

How People Are Now “Talking” About Your Business:

 

 

We’re just not using our physical voices as much as our digital voices. Sometimes my daughter will even text me from the other room to ask me a question! This is the society we’ve moved to (although, I do advise her to walk into the room haha). The best way that I can describe what I do for businesses is you’re doing your trade, and I’m simply putting a magnifying glass on the work that you’re doing, with your social media presence. If you’re doing great work and more people know about it, your profits are going to go up! You’re going to get better customers, and you’re going to get more customers. 

Word of mouth marketing is great! But social media marketing is the new word of mouth because our mouths have now become our fingertips as we post in Facebook groups or type in a Google search instead of physically talking with other people. This is why it’s vital that you have me, or someone else that you trust, to handle your social media marketing. It’s important to get your name out there more and more so that you can take advantage of the new word of mouth marketing! 

 

Your Next Step:

 

I hope this helps! If you’d like to schedule a consultation with me I’d love to sit down with you and see how I can help your business improve your word of mouth presence online! Send me an email at mario@marketwithmario.com and let’s talk!