How to Inform Customers of All The Services You Offer
It’s frustrating for a lot of business owners when your customers don’t know that you do a certain service. How many times have you heard, “Oh, wow! I didn’t know that you also did carpet!” If you’re a flooring company, maybe they had no idea you also did that. If you’re a plumber, maybe you’ve run into customers who had no idea that you also do tankless water heaters. And you think to yourself, “What? How could you not know that? It just makes sense!”
So how do you get your customer to know about the different services you offer?
One of the biggest mistakes I see in business today is business owners who are focused on the new customer. Obviously, we always want to attract new customers, but I’m always working to get my clients repeat business. When you have repeat business you can upsell other services that you have—and make your customers aware that you offer those services!
Here are some ways you can help customers know about all the services you offer.
1. Email marketing.
Email is one of my favorite forms of communication for marketing. Everyone checks their email multiple times a day! You need to be gathering email addresses when you’re giving quotes and sending your invoices, etc. Put together a customer database of emails, and then you can send out timely emails about the various different services you have. For instance, if you have a landscaping company, you can transition from summer into winter by offering different seasonal services. You can get your customers thinking, “Oh yeah! I didn’t realize my lawn care guy can hang my Christmas lights!”
Facebook is another one of those channels that people are on every day. If you’re a home contractor, especially, your ideal customer is typically going to be on Facebook. Encourage your customers to like you on Facebook by offering timely tips to help them around the home. When you get people who are already familiar with your company to like your page and they start to see the different services you post about, it may trigger them to think, “Oh yeah! I didn’t realize that the remodeling company who did my kitchen can also paint my bedroom!” Often customers don’t think in those terms, and this is one way we can help them to do that.
3. Direct mail.
You may think mail doesn’t work, but here’s what I think: Direct mail is very difficult to use to have an effect on a stranger, but it works very well on someone you’ve already done business with. I go to the same auto repair shop all the time, and they send out direct mail pieces with recommended services on them. I hold on to that because I know them, I trust them, I know their logo, and it makes me think, “Right, I do need to schedule that service!” That works. So make sure you send out timely direct mail pieces to your customer base letting them know the different services you offer for whatever season it is.
Don’t let, “Oh my gosh! I didn’t know you didn’t (fill in the blank service)!” happen to you again! Start email marketing, start posting on Facebook, and send out direct mail. We here at Market With Mario can help you with the email and Facebook pieces, and we have some great referrals for direct mail. We’d love to give you a free quote! Just click the button below and we’ll be glad to sit down with you and figure out what the best solutions are for your particular home services business!