Google Business Profile Tips For Home Service Contractors
Today we are going to talk about Google Business Profile.
Previously this was called Google My Business. When you Google your business name, it should bring up a business profile that shows exterior and interior pictures and provides information like your address, phone number, and website.
And that’s handy. It’s nice. But of course, you want your listing to do more than display your information. You want this business listing to get people to call you or click through to your website. Here are some ways to optimize your Google Business Profile to make that happen.
- Fill everything out completely. I know this sounds like basic advice, but you’d be surprised by how many people do not fill in all their information! When we first started, we had to fill out this information for many of our clients because they had not done it themselves. You want to make sure you’ve filled in all your contact and business information, but also that you’ve provided categories and descriptions for your business. This is something we can take care of for you if you would like some help.
- Put up some photos. Add pictures of your team members and completed projects to the photos area of your listing. If you have a physical location you can add pictures of your office. But most importantly, include people. When you look at your competition, you’ll see that all their listings look the same because they all post pictures of their projects. When you add your people in there with the projects, your listing stands out. People make a connection with the people in your pictures. There is something psychological and emotional that happens when you put your team members in your Google listing. Plus, when you use tools like Google Business Profile and YouTube consistently, Google rewards you in its search engine! Take advantage of this by posting pictures. Don’t just do it once—do it often.
- Make Google Posts. A Google Post is similar to adding pictures to your listing, except that you can add captions like you can in a social media post. You can also add a call to action button such as a booking button, or a button that clicks through to your website.
Your Next Step
Take advantage of this free tool from Google! It will help you with your search engine ranking. It will help you with your branding. If you need help with this, we would love to work with you! We can help fill out your Google Profile information. We show up at your job site to take the pictures for you. We take videos to put on Facebook and YouTube.
Give us a call! We’d love to sit down with you to learn more about your business. Remember, when you Market With Mario, you profit with Mario!