Marketing For Home Repair Contractors

How Home Repair Contractors Can Grow Their Email List

how home repair contractors can grow their email list

How To Grow Your Email List

 

Home Repair Contractors—I want to remind you that there is gold in your email lists!

 

I was just reminded of this myself. We sent out an email for our window treatment company two weeks ago. Based on that email a lead came through. They filled out our form and said, “You helped us with our plantation shutters before, and now we’re interested in getting window treatments for the nursery.”

 

Email marketing is a great way to get repeat business for people who already know you, like you and trust you. You’re not dealing with price haggling. You’re not dealing with two or three bids. The customer who filled out this form was done, and ready to go! This is basically free money! How much money are you leaving on the table by not using your email list?

 

I want to give you three things you can do to grow your email list:

 

1. Use a CRM.

 

The first thing you can do is to have a CRM. You should all have a CRM to follow up with leads. When someone calls in to request information, you should be getting, at minimum, their name, phone number, and email address. Whether they go with you or not, having their email address gives you a great way to follow up with them in the future. Make sure you are capturing that information!

 

2. Excel Spreadsheet.

 

Some of our clients are still on spreadsheets. And that’s okay! If you’re still on Excel spreadsheets there is no problem with that. You can still capture this information. Having a system is better than not having a system! My clients will add their customer’s email address to their spreadsheet, and then every month they send me their new list so that I can use it to grow their list.

 

It’s important to note here that all the email addresses we gather are voluntary. In every case, a customer or potential customer is voluntarily giving us their email addresses. We do not buy email lists. In fact, I have in my contract a clause that says you cannot send me a list that you paid for me to work with.

 

3. Use QuickBooks.

 

Some of our clients use QuickBooks to manage customer information. Whether their potential customers go with them or not, they send them the bid through QuickBooks. Every month they can export that spreadsheet, send it to me, and then I can use that for their marketing. This is a great way to send out an email campaign to people that are already familiar with your company.

 

Repeat business is through the roof! In terms of opportunity cost, how much money are you losing every single month simply by not sending emails to people who have already done business with you before?

 

Let’s use an example of a landscaping company. Maybe you did an outdoor kitchen for them last year. This year they might want a gazebo or pergola. If you’re a moving company and you moved someone three years ago, they may need to move again this year. You can harness this repeat business by using your email lists.

 

So think about your email lists! These are just a few ways you can grow your email lists and get them into the hands of a qualified marketing person. (Like us!)

 

If you need help with this, I’d love to put a strategy together for you and your business. My name is Mario Wilson with Market With Mario. Always remember, when you Market With Mario, you profit with Mario!

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