How Often Home Repair Contractors Should Post on Facebook
Okay home repair contractors, today let’s talk about how often you should be posting on your Facebook page!
Don’t Post Too Much!
When I first started out managing social media for Facebook pages I thought you had to post every day. But what I’ve found is that it was too much for a home repair or home services business to do. If you’re in retail or if you have a restaurant you really do need to be posting every day because you can do daily specials and daily deals and things like that. But let’s face it: we don’t really need a toilet or A/C repair every day.
Post When You Have Something Important To Say
Think about this, too: We all have those people in our lives that don’t often say something, so when they do we kind of lean in and listen to what they have to say because it’s important. If you are posting too much, your clients might start to think that nothing you’re posting is very important.
This is why I’ve reduced my clients’ postings to weekly. That’s enough posting to stay in-sight, in-mind, and keep up your branding, but it’s not overkilling that leads people to tune you out. It’s enough time so that when you do post again, people realize it’s been a few days and is more likely to lean in to see what you have to say.
What About Videos?
This is important when it comes to videos, too. You only want to throw out a video every other week, or once a month. I do a monthly video because I’ve found that when I do post a video, people are interested to see what I’m going to talk about this time. I’ve found my views and my shares have gone up.
You don’t want to overdo your postings, but you also want to post consistently to keep your name in front of people!
Your Next Step
Think about this when you’re working on your Facebook posts. And if you’re thinking, “I don’t even have time to post weekly!” I would love to help you! I’ll go to your job site, shoot a video, take a couple of still pictures, and then I can spread those out over the month, post those for you, reply back to comments, and manage things like that.
If you have any questions, let me know. And remember, when you Market With Mario, you profit with Mario!