You’ve heard that it will help your business to have a YouTube channel. Once you’ve made your account, what do you do? How often should you upload videos? I’ve had a couple of people call me lately to ask whether they should make and upload videos once a month or so, or whether they should shoot several videos at once and upload them all at once.
Should I Upload a Bunch at One Time?
The idea behind uploading several videos at once is that then when customers visit your YouTube channels they will see a lot of content. This is true. However, all of those videos will have only one or two views each. Your viewers will also be able to see that the videos were all uploaded within a short time frame. Not only that, but if you filmed the videos in a single day or over one weekend, they will probably all look the same.
This doesn’t make for a terribly interesting channel.
Be Consistent
I find that videos work best if you upload consistently. How often you upload videos doesn’t matter as much as keeping up with a consistent schedule. If you can only do one a month, then upload one a month. If you can realistically keep up with one a day, then do one a day. Whatever frequency is doable for you on a regular basis, do that. You know your business, and you know yourself well enough to know what you can keep up with.
The strategy behind an effective YouTube channel is similar to the strategy behind getting in shape. It takes consistency. You can’t just do your leg workout for 2-3 hours a day for a week and expect to see the results you’re going for! Instead, you have to do your workout consistently once a week, along with eating right, and over time you will reach the results you want.
When you upload your videos consistently over time, your customers will get to know you better. They will see you in a variety of settings, doing a variety of things, and they will know that you are consistent and reliable. This will build you a client base that gets you the results you want.
What I Do With My Clients
I do a monthly video shoot with my clients. I like to film them at different locations and in different settings, doing different types of projects. This way even if they’re wearing the same thing in each video (many of us wear uniforms), the videos have variety. When I upload these new videos every month, customers see that my clients are active and consistent, out there doing their fantastic work.
If you can make and upload videos more often than once a month, that’s great! Just remember to do as many as you can consistently, and avoid a situation in which you upload a bunch of videos and then stop. This makes clients think that you’re not active anymore.
Your Next Step
Do you like the idea of a YouTube channel but don’t have time, or don’t want to handle it yourself? This is what I do! I’d love to sit down with you to talk about how I can help grow your business through a consistent, active YouTube channel.