How To Improve Customer Retention
I recently with a moving company to go over a marketing strategy for them—not just for this summer, but for the long term. The owner was really focused on email marketing. Their customer base is, obviously, people who move—and fortunately for him people move often in the DFW area! So we wanted to come up with a marketing strategy that would help him gain more repeat customers, instead of people looking for a company for the first time.
I bring this up because email marketing is so important, but a lot of business owners just don’t have the time to do it effectively. That’s why he reached out to me, to find out how I could help him.
Word of Mouth Isn’t Enough
It really got me thinking about client retention. I asked about some of their client retention strategies and found that one thing they are just relying on word of mouth.
However, the business owner said that they weren’t actually doing much with that. I got excited anyway because they’ve been in business for many years and have an extensive client list. And I knew that based on our past experience with our other clients, we could do a really great job with their email marketing to their customer list!
Your Email List
If you’re not doing any email marketing right now, I want you to think about the size of your customer email list. Do you have 1,000 customers? 10,000? Or do you have no list at all, because you’re doing everything on paper and you need to implement a process to start creating an email list?
Opportunity Cost of Not Having an Email Marketing Plan
You are leaving money on the table if you are not sending out emails to your customer list, on a monthly basis. And not only to your previous customers, but you can also market to referrals. I may get an email and I may not be ready to move, but I could forward that to Tom and Susie down the street who are. I could tell them that I know you’re a great company, I’ve used you before, and they can trust you.
The Number One Lead Generator For My Clients
I know I mostly talk about videos and Facebook, but the Number One lead generator for my clients—by far—is email marketing!
Your Next Step
If you need help with your email marketing, I’d love to sit down with you and talk about developing a strategy for your specific business. Until then, remember—when you Market With Mario, you profit with Mario!