Today I want to cover some tips on how to optimize your Facebook page, so that more people are exposed to your page and it performs the way you want it to in terms of attracting more customers.
1. Profile picture and cover photo
The first thing you’re going to want to do is to make sure you have a professional logo as the profile picture for your Facebook business page. If you don’t have a logo for your business I strongly recommend that you get one today! I have people I can refer you to for that, if you need someone to help you create a logo. But your profile picture is going to be everywhere, everywhere you post or comment. So for your business page you want that picture that’s going to be everywhere to be your logo! And you want to make sure your image looks good, not blurry or fuzzy or pixelated—I can help you with that.
For your Facebook cover photo, I like to have a picture of the team, or your trucks or office building, something that shows what your company, your culture, is about. People want to do business with people, and showing them what you’re all about adds another layer of transparency so that they can really see who they’re doing business with. It’s okay to do a bigger version of your logo for your cover page, as well.
2. Call to action
This is fairly new to Facebook, just in the last year or so. There is a “call to action” button right there on your business page. You can have anything from “Call us now!” “Contact us!” “Email us!” to “Download our app!” You have have it do whatever make sense for your particular business. What you do not want to do is leave this set to the default option, which is—nothing. You want to have someone click on a button and take some kind of action to further the sales process.
3. Set your page up to receive reviews
Make sure your business is set up for reviews. I’m not going to spend a whole lot of time on the “why,” but we all know that if I say, “Market With Mario is great!” that’s one thing. But if Tom from McKinney says, “Market With Mario is the greatest thing since sliced bread!” more people are going to believe Tom than me talking about my own company. You want to make sure you’re getting as many reviews as possible. If your page is not set up to accept reviews, then your customers can’t give you reviews. You want to make sure to enable reviews on your Facebook page in the settings.
4. Get verified
This is also relatively new to Facebook—make sure that your page is verified. When you go under your settings you can find an option to verify your page. You put in your phone number, Facebook will give you call, you put in a four-digit PIN, you get a nice little cute checkmark on your page, and then your page is verified.
If a customer is looking for a local plumber and your page is verified but another plumber’s is not, Facebook is more than likely going to show your page to the person searching. So you want to make sure that your page is verified.
5. Fill out your business page completely
This is the #1 mistake I see whenever we bring on new clients. You need to fill out everything, each and every column in your profile. It may seem tedious—the short description, the long description, your hours of operation, etc. But if your profile is filled out completely and someone else’s isn’t, you’re going to get more exposure than they will. So make sure you’re filling out each and every detail, every section of your Facebook business page.
There are other things you can do to help your Facebook page gain exposure. If you have some tips that I didn’t talk about here, feel free to add them in the comments! There are probably 20-30 more things that we could be doing to help our Facebook pages. But to me, the above list covers the main things. There are some newer things in the list as well, so if you set up your Facebook page a few years ago, go back through it and pay attention to these newer features.
Do you need help managing your Facebook page?