The Types of Businesses That Embrace Social Media
Okay home repair contractors, today I want to talk about the types of businesses that embrace having a social media presence—more specifically, a Facebook presence.
I just left a client’s worksite where I was visiting him to take some pictures and make some videos. This got me to thinking about all my clients and how easy it is to work with them. When I post on Facebook the engagement is incredible and the comments are typically always positive. I started thinking that I’m really lucky that I don’t have to put out fires all day with bad reviews and negative comments. Why is it that my clients get such great comments and reviews while others do not?
I went through my client list and identified some qualities that my clients, business owners who embrace their social media/Facebook presence, have that others often do not.
1. They offer high-quality service.
First of all, the type of business that embraces social media is one that does not cut corners. They are committed to giving high-quality service to their customers. This is important because when I post pictures of their work or of their employees for them, people who have done business with them already give their stamp of approval by commenting, liking or sharing the post. First and foremost my clients all give great service!
2. They are ready to go to the next level.
My clients are all existing businesses who were already doing fairly well, but they wanted to take their businesses to the next level. I make it very clear when I talk to a potential client that what I do is not lead generation per se; it’s more brand marketing. I focus on making people feel wonderful about your business, making it easy for people to refer you, and keeping your business in sight and in mind. That leads to repeat business! It also leads to my clients being able to charge what they’re actually worth because they can show why they’re worth it. My company does not take businesses and save them. We do not take businesses that are on their way out of business, and then we start posting and they turn around. That’s not what we do! What I do is take a business that is doing 2 million a year and expose them to more people, put a magnifying glass on their business, and bring them to 4 and 5 million a year. I might help bring someone doing half a million a year in business to a full million. It’s more of polishing up what you’re already doing so that you can do more of it.
Again, these clients are clients who already have an existing business, but they’re looking for someone to help take them to the next level.
3. They use technology to make their clients’ lives easier.
Today’s customer wants things automated. They want an email saying when their service person is there, and they want to pay with a card online or through Square. They don’t want to write a check! They usually don’t even want to call the business. They want to message the Facebook page. They want to be able to schedule service right on the website. Several of my clients are business who have been doing this type of automation for a long time, but they also understand that they need to be innovative to meet their customers where they are.
These are all the types of businesses that are coming our way, and it makes my life easier because I’m getting clients who are already providing a great service, they are meeting clients where they are in terms of technology, and they are looking to take their business to the next level, they just need that extra push that Facebook can give them.
Your Next Step
If you meet those criteria and you’re not already working with someone who is helping you with your social media presence, I’d love to help you out! Give me a call or shoot me an email at mario@marketwithmario.com.