Okay, home repair contractors, let’s talk today about who should be in your videos.
The first answer is you! As the owner of the business, you should have your face out there in your videos. One thing I have done in the past that was a “failing forward” moment was overbranding the owner. That means that every video we did was with the owner. That sounds good, but what happened was that when potential customers reached out they were disappointed when the owner did not show up at their front door to give them the estimate or bid.
Why You Must Get Your Team Involved
To keep that from happening, it’s important to have several of your techs involved in your videos. In fact, it’s important to do videos and pictures with most of your team. However, it’s also important that you do not put anyone in your videos and pictures who does not want to be there. You also don’t want to use anyone who is not comfortable doing videos, because they will not end up making good videos. That said, anyone who is willing but hesitant, you can push them a little and often end up with a great video! Getting the hesitant employees to take the plunge into video is great because you want to give an accurate perception of the size of your company.
Include Your Office Team Too
This means, don’t just get your techs involved! Your office staff can make videos. The person who books your appointments is often a great resource for video content. Your office manager and scheduling and billing people have all the answers to all the questions, which means they’re great sources of content!
Your Next Step
So get as many people as you can in your videos. This will show off the true size of your company. Why is this important? It’s important because people like to know who they’re doing business with. And if they can see all your employees they’ll know that no matter who shows up at their door, they’ll get great service!
I hope this helps! If you need help filming or taking pictures of your job sites, I’d love to help you!