Why You Should Be Email Marketing This Summer
Hello, Business Owners! Today let’s talk about marketing in the summertime. Summer is here! We’re all busy with vacations and pools and having fun! But people are still paying attention to their homes—in fact, summer is a big time for home repairs and upgrades. This is the perfect time for you to be thinking about how you can help your customers with their home repairs and upgrades.
Today I want to specifically focus on email marketing for summer, and why it’s so important!
Let’s say you’re a landscaping company or a company that provides outdoor living services. Maybe last winter you helped someone build a covered patio, or put an extension on their patio. Now that it’s summer, maybe that same customer wants to add a gazebo or a deck. If you have continued to stay in contact with these customers you’ve done business with in the past, you’re going to get their repeat business now.
Maybe you own a garage door company, and you helped someone out last winter when their garage door was frozen. If you got their email address at the time, now is when you can send them emails about home automation, so that they can go on their summer vacation and use an app to make sure their garage door is lowered and stays that way.
The key is to think about ways to remarket your services to people who already know, like and trust your business. Email marketing is a great way to do this!
What To Do If You Don’t Have Time For Email Marketing
For business owners who think, “Yeah, that sounds great, but when am I going to have time to do that?” We know that running your business takes all your time, especially if you’re out in the field as well. That’s where we come in! We can help you put your email list together, and create content to send out to your list on a monthly basis. Email marketing is the number one lead generator for our clients! If you’re not using your email list, you’re losing money every single month from people who already know your business and how great your services are!
All you have to do is send helpful emails out every month and you’re going to get repeat customers again and again!
Hope this helps! We’d love to help you get the most out of your marketing!