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Why You Should Talk About The Weather In Your Online Marketing

weather in online marketing


In Texas, we get some crazy weather! One minute it could be raining, and the next it could be bright and sunny. One minute it’s windy, the next it’s not. Then it’s hailing. One minute it’s freezing cold, the next it’s nice. If you’ve lived in Texas for a while, you know how this goes!

Because our weather is so changeable and crazy, we think you should talk about it in your online marketing. Here are three reasons why we think you should talk to your customers about the weather, especially when there’s a drastic change. 


1. Your business could help solve a weather-related problem.


For instance, if you run a garage door repair company and we have freezing weather that’s causing people’s garage doors to freeze up, you can offer a service to come help people out of their garages. If you’re a plumber and you see freezing weather on the horizon, people might rely on you to help them when their pipes freeze. At other times they might rely on you to help them with gas leaks. When the summer is heating up this is when an A/C repair company can be offering services to fix broken systems and get people’s houses cool again. Whatever you do, there’s usually some way to relate it to the weather. Even a window treatment company can talk about window treatments that insulate against summer heat or winter cold! 

Whatever your service is, you can use it to find a solution to the problems that whatever weather we’re having causes.

2. Your business could help to prevent a weather-related problem.



Let’s say you’re a landscaping company and it’s sunny all the time. You can offer solutions in the form of covered patios or pergolas to reduce some of that sun. A plumber can help prevent pipes from freezing, or if you work with attics you can talk about how good ventilation prevents problems with your house heating up in the summer. You may be able to offer maintenance programs to keep problems from happening. Think about how your business can help from a preventative standpoint.


3. Everyone is talking about the weather!


This is possibly the most important because most of what we do in social media marketing is branding: being in sight, in mind in a conversational and safe way. Well, guess what? Everyone is talking about the weather! If it rains, if it snows—when it’s super hot everyone takes pictures of their dashboard thermometers! When you talk about the weather you will be blending in with an existing conversation. This is really what consumers want! They don’t want a sales pitch. They want you as a brand, as a business, to blend into the conversations that are already trending. This is a great way for you to jump in on the water cooler talk!

Think about it like this: If your customers are at work and are talking about what crazy weather we’re having, you can blend right into that conversation. These water cooler conversations are now happening online. The internet is our giant water cooler! 

These are three reasons why your business should absolutely be paying attention to the weather and talking about it. Use the weather to offer solutions, offer preventive services like maintenance programs, and blend into the social conversation! After all, this is social media!


Your Next Step


If you need any help doing this from a content basis we would love to help you out with that! Go ahead and give me a call or shoot me an email. I’d love to meet with you! We are local to the McKinney area so we can come to you at your office and chat with you about your business. We’d love to see how we can help you! Remember, when you Market With Mario, you profit with Mario!

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